GM OBB from Ecuador, founded in 1975, is the largest reference in the Ecuadorian automotive industry and has transformed the market since its creation. The success story emerged from the vision of Bela Botar, a Hungarian entrepreneur, who arrived in Ecuador to start a bus factory sold under the Blue Bird brand.

Later, General Motors partnered with this entrepreneur to start production of light vehicles, later acquiring the majority stake.

In this way, the brand consolidated its presence in the country and its leadership in the light vehicle segment. Later, understanding the needs of customers, it also successfully ventured into the commercial vehicle segment; Since 2008, Chevrolet buses and trucks, with Isuzu technology, produced 100% in Japan, have been a prominent option in the Ecuadorian market.

Over the years, Chevrolet trucks powered by Isuzu have undergone constant evolution. The configuration and engineering respond to the changing needs of customers and the peculiarities of the Ecuadorian geography. For example, the new generation of products includes advanced technologies in safety, performance and design, in addition to being environmentally friendly. This focus on innovation has positioned Chevrolet as a leading brand in the truck segment in Ecuador.

Highlights of 2023

The bow tie brand also gave space to the commercial vehicle segment, through the truck Driving Experience, held in Yahuarcocha. The event was attended by 96 representatives from the dealer network’s sales, marketing and after-sales teams. Attendees took part in an exhibition, test drive and product clinic of Chevrolet’s most emblematic trucks, such as the NLR 511, the best-selling model in this segment nationwide; the FRR 1121, with an Isuzu engine developing 207 hp and a payload of up to 7.85 tons; and finally the FTR 1624, with its 237 hp Isuzu engine and a payload of 10.3 tons.

During the event, the trucks’ performance was put to the test. All stood out for their safety, fuel economy and Isuzu technology, the DNA of the Chevrolet truck portfolio. By the end of 2023, Chevrolet will continue to lead sales in the ultralight truck segment, which consists of trucks with a payload of less than 4 tons and represents 40% of the current industry.

By 2024

The brand will continue to renew and strengthen its portfolio, one of the most complete on the market, offering customers new alternatives in all segments. The strategy will focus on maintaining a healthy and profitable business, with the launch of new models that fit the needs of the Ecuadorian market. In addition, Chevrolet will reaffirm its commitment to excellence, quality and customer satisfaction, along with personalized service and the utmost support from a brand with a century-long tradition in the Ecuadorian market.