The first Chevrolet car arrived in the country through the E-Maulme dealership, which continues to operate in Guayaquil to this day.

As a company, GM OBB of Ecuador was founded in 1975 and over the years it became the largest reference in the Ecuadorian automotive industry; Since its inception, it has transformed the market with the introduction of models that are true legends in the country. The success story emerged from the vision of Bela Botar, a Hungarian entrepreneur, who arrived in Ecuador to start a bus factory sold under the Blue Bird brand. Later, in 1981, General Motors partnered with this entrepreneur to begin the production of light vehicles, starting with the Chevrolet Blazer, an icon of the brand ever since. That year also saw the start of production of the iconic Chevrolet LUV pickup.

Milestones for 2023 in the light segment

Anchored in GM’s global vision of Zero Accidents, Zero Emissions and Zero Congestion, they are taking a step into the era of electromobility with the introduction of the Bolt EUV, the brand’s first 100% electric car. This zero-emission SUV is a fundamental pillar in the brand’s plans to achieve a sustainable future. Two more models, Blazer EV and Equinox EV, will be released in the coming months to complement the electric vehicle lineup.

2023 was the year of Pick Ups at Chevrolet, not only because of the return of the iconic Chevrolet Silverado, a historic model that returned to Ecuador after 11 years of absence and the introduction of the innovative Chevrolet Montana, a mid-compact truck that combines comfort and maneuverability of an SUV with the versatility and robustness of a truck, but also because of the strength they have established in the segment, where 4 in 10 trucks sold are of the Chevrolet brand. Particularly important in this result is the performance of the D-Max, the country’s best-selling model for the fourth year in a row.

In October, Chevrolet returned to Automundo 2023, one of the premier showcases for industry news, after a four-year absence. Within the framework of this event, it presented the new RS (Rally Sport) version of Chevrolet Montana, which added a sporty and elegant touch to its value offering and underlined its commitment to innovation, quality and safety, to exceed the expectations of your customers .

This year, Chevrolet played an important role in the public debate about the future of mobility and sustainability as a key priority. It was part of the Smart City Congress and the Sustainable and Electric Mobility Symposium, and was the starting point for the goal of building smart cities with sustainable mobility. In the framework of the Ecuador Carbon Forum, it highlighted its good environmental practices, which are considered references for various companies and industries. And on the technology front, they promoted the exclusive Chevrolet OnStar platform at the Digital Transformation Summit forum and held the first OnStar Day, showcasing Chevrolet’s connected services in security, internet of things and connectivity.

GM OBB of Ecuador was recognized as the ‘best employer brand’ in the automotive industry, in Employer Branding Ecuador 2023, a study that evaluates employment preferences in the country. Similarly, in August, Chevrolet was recognized as the most influential brand in the automotive sector, according to a survey by the consulting firm IPSOS and the magazine América Economía.

True to its commitment to communities, Chevrolet supported the development of sporting activities through the sponsorship of the Richard Carapaz Tour, which visited cities such as Quito, Cuenca, Tulcán and Santo Domingo. They were also part of the biggest extreme motorcycling competition, the twelfth edition of Chevrolet Ukupacha 2023.

Chevrolet is projected into the future with a solid commitment: promoting sustainable mobility to build a world without emissions, without accidents and without traffic jams.

Thanks to its strategic vision and permanent focus on the customer, Chevrolet has established itself as the brand preferred by Ecuadorians.