With a total of 134,078 units placed worldwide, the Chinese brand Omoda is preparing its invasion in 2024 in several countries, including Ecuador.
The label, which is part of the Chery group but will be sold independently, presented days ago in Guayaquil its plans to enter the local market, in which it hopes to compete with cars in the SUV segment.
The brand is hoping for a good response in this niche as it has managed to place more than 10,000 units monthly in the countries where it is present. In October, exports from China amounted to 12,842 units and in November 12,148 units.
In the first half of 2024, the brand plans to debut in Ecuador with its C5 model, a crossover SUV designed according to the futuristic concept. This model has a 1.5 turbo engine. It also has an electric model, the E5, which it presented at its global conference in October.
In a test room on the outskirts of the city of Wuhu, the brand exhibited for journalists and influencers the performance of this model, on a full circuit and an experience of straight line acceleration.
There, drivers could experience the E5’s acceleration over 100 km and its performance in a series of road simulations, such as an S-shaped and 8-bollard circuit.
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The model is equipped with a 10.25-inch double screen, 64-color rhythmic mood lighting in the cabin, intelligent voice commands, facial recognition and 17 intelligent driving assistance functions.
Andrés Salas, representative of Omoda in Ecuador, has indicated that this is a brand that focuses on a consumer who likes to experience the latest technology and sustainable products. “It’s a futuristic brand, for young people,” he says.
As part of its global expansion strategy, the brand is already present in more than ten countries on several continents, such as Mexico and Russia. It recently launched in Chile and the next presentations will take place in New Zealand and Brazil.
In Ecuador, it plans to build and operate independent outlets in more than 80% of cities, including Guayaquil, Quito and Cuenca.
The company reaches an agreement for the distribution of this brand. (JO)
Source: Eluniverso
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