Use the artificial intelligence Generative (AI) content creation is one of the practices that is becoming increasingly common. On social networks, many songs, photos and videos are created with AI, so accurate that it is difficult to distinguish whether they are created or real.

To reduce misinformation on its platform, YouTube announced it will strengthen its community standards to protect viewers. Therefore, will force all content creators to warn if the video they publish contains ‘synthetic’ content, i.e. created with artificial intelligence.

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How the warning is displayed

The warning will be displayed above the player button and in the description box so that users can clearly identify that the content they are about to see has been manipulated with AI and cannot be misled.

In particular, content creators must detail whether their video “realistically depicts an event that never happened, or content that shows someone saying or doing something that they did not actually do”mentions YouTube’s statement in its Blogging.

This measure will mainly serve avoid misinformation on sensitive topicssuch as ongoing conflicts, public health crises or elections.

YouTube also indicated that if a synthetically created video violates community standards despite being labeled with the warning, it will still be removed from the platform.

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“A synthetically created video showing realistic violence can still be removed if the intent is to shock or disgust viewers.”

When will this rule be introduced?

According to YouTube’s statement, the video platform is still in the early stages of its work. The new regulations for labeling content created with artificial intelligence will come into effect sometime next year.

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In the coming months it will be possible to request the removal of AI-generated content or other synthetic or modified content that represents an identifiable individual, including his face and voice. This includes musical content that simulates an artist’s voice. (JO)