YouTube has been looking for a way to deal with users who use adblock plug-ins for some time. who did not want to follow the rules.
YouTube has started banning ad blockers. Also in Poland
It turns out that the tests apparently brought the expected results, because YouTube finally decided to introduce blocks. And not only across the ocean. As reported by Polish users and Polish websites, for several days now the platform has also been blocking Internet users in Poland who do not intend to voluntarily agree to advertising.
After some time of watching YouTube with an ad-blocking plug-in enabled, the platform displays a window to users stating that “ad-blockers are not allowed on YouTube.” The company informs in a statement that it earns money from advertising to maintain the website and reminds that anyone interested can use the paid version of YouTube Premium, which – apart from a few additional functions – turns off advertising on the platform.
Initially, however, YouTube is kind enough to allow you to watch three videos for free with ads blocked. Of course, each video prompts you to disable the ad blocking plugin, but the videos work. Only then does the platform finally block access, giving two options to choose from – either the user allows the display of ads or pays for the YouTube Premium package.
that blocking ads is inconsistent with the platform’s regulations and prevents the normal functioning of the platform. Advertising revenues are shared between creators and Google itself, and the spots appearing in the videos replace the need to pay for access to the website (the paid version is optional). YouTube also emphasized that detecting adblocks is nothing new in the industry and other publishers are taking similar actions.
On the one hand, you cannot disagree with YouTube, which makes its living from advertising (as do the creators, at least partially). On the other hand, the number of ads on the platform has long been increasing, and with it the duration of unskippable cutscenes has also increased. This, of course, irritated users, who began to use ad-blocking applications more often. What’s next? Time will tell.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
