Former Microsoft top manager named the reasons for the failure of Windows Phone

Former Windows Phone CEO Brandon Watson named the reasons for the failure of Microsoft’s smartphone. Watson spoke about this on social networks X.

An ex-employee of the company, who headed the Windows Phone division, said that the Microsoft smartphone could not withstand the competition. “We’ve been fighting an uphill battle trying to get carriers to offer our phones to their retailers,” Watson said. A former top manager of the company accused operators of preferring to promote iPhone and Android devices.

The specialist said that in order to expand its influence on the market, his company even had to buy Nokia, which at one time was the leader in the telephone market. However, this did not help Microsoft. “We’d be interesting to operators for a week or two before launching the product, and then we’d be pushed into the corner of the store,” noted Brandon Watson.

According to the specialist, application creators turned their backs on Windows Phone because the company did not provide them with sufficient development tools. Also, the Microsoft smartphone platform did not have several popular programs – for example, the games Candy Crush or Angry Birds, the Chase banking application and others.

The Windows Phone platform, which was later renamed Windows 10 Mobile, was released on October 11, 2010. In January 2018, Microsoft announced that they do not plan to release new versions of the OS.

At the end of October, Microsoft CEO Satya Nadella said that he regretted that the company had closed the Windows Phone project. According to the entrepreneur, Microsoft had to continue to develop the direction of mobile phones.