A new integrated cloud communications solution is being offered in Ecuador to increase the competitiveness of companies

Gone are the days of buying servers, dozens or hundreds of telephones for employees’ work, communications equipment; printing sheets; of not being able to have a conversation or do business with, among other things, customers who speak a different language.

This is due to the changes brought about by the digital transformation, which allows companies to migrate traditional services (such as internal communications) to the computing cloud and thus become interconnected, improve their processes, increase production and reduce the impact on the can reduce the environment.

And Ecuador is not far behind. PBX Cloud is the integrated cloud communications solution that was presented in the country a few hours ago with the aim of increasing the competitiveness of industries, optimizing costs and improving productivity and customer experience, according to the initiators.

Cisco – a leading technology company known for its secure and innovative collaboration platforms – and Claro – a telecommunications company considered a leader in integrated services in Ecuador – have joined forces to present PBX Cloud, a service that decentralizes office work, making it more effective, with an optimal voice and video experience and communication functions without dependence on telephones, assured its representatives on the night of Thursday, October 19 in Guayaquil during the official presentation of this integrated communication solution.

Cloud calls (fully integrated calls via WiFi from any device), messaging (individual and group workspaces), secure meetings with HD audio and video, as well as integration and innovation, by connecting tools used with Webex and other platforms, are part of the services that executives from both companies to emphasize.

Marcelo Moreira, who leads Cisco’s technical strategy for Latin America, spoke with THE UNIVERSEin a previous interview, about the changes taking place in society and what should be paid attention to to improve productivity in industries or companies.

Claro and Épico join forces to promote digital skills and improve Guayaquil’s competitiveness

One of the emerging phenomena is hybrid work, which is characterized by the pandemic and has remained in the post-pandemic.

“Some work from home, some from the office, some with flexible schedules: some days at home and others in the office or wherever. And people who increasingly use digital technologies strive for a good experience, not just as consumers. So they also have the same expectation from a working environment that has access to tools and technologies that make their daily lives and teamwork easier,” Moreira explains.

One of the examples he gives with this type of service is that with the tools of Artificial Intelligence (AI) it is now possible to eliminate noise in a video conference call, regardless of the place or environment in which the attendees are located. They’re calling.

Likewise, if a person gets up or leaves a phone call or digital meeting and forgets to mute their microphone, the AI ​​can detect that he or she is not on screen and ‘mute’ or turn off that microphone.

Another important resource for companies that this technology offers, says Moreira, is that it allows the conversion to be understood even if the interlocutors speak in different languages. This is because it offers simultaneous translation, in real time, for more than 100 languages.

“One can speak in English and the other, for example, sees the subtitles in real time in Spanish,” says Moreira about this new service and innovations they bring to this offer with Claro, which supports the digital transformation that is underway. place, society, this expert emphasizes.

Byron Añazco, business manager of Claro, said PBX Cloud offers businesses a new way to communicate, including meetings, messaging, integrations and intra-company collaboration groups, among others.

Expanding access to technology to reduce the digital divide in rural parishes is a goal of Claro

Being more efficient and optimized, saving transport and mobilization time, communicating, consuming less fuel and not having the need to print documents that help to be more sustainable is becoming increasingly relevant, says Claro’s director.

“We offer that added value not only in the integration, but also in the billing process, support and attention, generally assuring them of a secure platform, which will finally give them peace of mind, so that companies can dedicate themselves to what really matters matters. has to do with generating and using their benefits as businesses,” Añazco explains.

For him, PBX Cloud is a solution that first handles calls in a secure and controlled manner, where you can create separate groups to communicate. It also enables communication with other companies, such as integrating this solution into products such as a trunk, among others.

There is no going back to the past

With digitalization, the challenge in organizations is increasing. And according to experts, there is no going back to the past. What is currently being pursued with the digital transformation is also increasing productivity.

It’s really the solutions that allow us to close the gap and empower people so they can participate in this new business environment.

Byron Añazco, Claro business manager

For Claro’s business manager, the benefits of these services break barriers that may previously have been considered impossible, because he couldn’t imagine someone starting a conversation in his language with someone who is on the other side of the world and who has a other language. “We are in a globalized world where there are people who are already here, but are working with companies that are in other countries,” he says. (JO)