This is Tim Cook’s second visit to China this year. In March, the head of Apple appeared at the China Development Forum 2023 taking place in Beijing. However, the meeting with “Honor of Kings” players in Chengdu is surprising because it was not announced in any way in advance.
Action-packed game ‘Honor of Kings’ originated right here in Chengdu, but is now a global phenomenon on the App Store
– wrote Cook after the meeting in a post on the Chinese social networking site Weibo.
“Honor of Kings” is a mobile multiplayer online battle arena game produced by the Chinese TiMi Studio Group. At its peak in 2020 (during the coronavirus pandemic), this title had over 100 million daily active users.
While Tim Cook’s visit to China may come as a bit of a surprise, the fact that he appeared at a conference dedicated to gamers should not surprise anyone. iPhone 15 Pro, which premiered in September, is advertised by Apple as a smartphone that can be an alternative to game consoles. During the presentation of the device, the company devoted a lot of space to its gaming capabilities. Suffice it to say that the redesigned GPU now offers support for ray tracing technology.
Later this year, the first “full-fledged” games, which were previously only available for consoles and PCs, are scheduled to hit the App Store platform. This includes: for titles such as “Resident Evil Village” and “Assassin’s Creed: Mirage”.
iPhone 15 disappointing in China? Drop in sales
Some people, however, point out that the visit of the head of Apple to the Middle Kingdom coincided with not very optimistic information about the sales of the latest iPhone in this country. , which shows that in the first 17 days until the premiere, iPhone 15 sales in China were 4.5% worse. compared to iPhone 14 sales in the same period.
China’s headline figures for the 15 series are in the red, reflecting a broader decline in consumer spending
– emphasizes Mengmeng Zhang, Counterpoint analyst. “But the shorter pre-Christmas shopping period combined with the Pro Max supply mismatch (consumers avoid the color blue) may shift some of the demand to the fourth calendar quarter,” the expert adds.
Currently, the biggest threat to Apple in the Chinese smartphone market is Huawei. In September this year The new Huawei Mate 60 Pro smartphone premiered. The device is equipped with a 7 nm Kirin 9000s chip with a built-in 5G modem.
Source: Gazeta
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