Apple emphasizes at every possible opportunity that the company does everything it can to live in harmony with nature. During the September premiere of iPhone 15, Tim Cook and his employees even invited “mother nature” to their Apple Park headquarters, which was supposed to hold the company accountable for its actions.
Tim Cook: Greenwashing is reprehensible. And iPhones are great
In one of the interviews that Cook gave after the most important event for Apple this year, the head of the company stated that greenwashing (i.e. in Polish, the so-called “eco-scam”) “is reprehensible.” During the interview, he also defended the company’s policy. – Do you think we really need a new iPhone every year? – the interviewer asked. The head of Apple stated that the possibility of “owning [nowego] An iPhone every year for people who want it is a great thing.” However, he added that Apple allows such customers to sell their existing phone to the company, and the company sells the device to another customer as long as the device still works. Otherwise If so, Apple’ has ways to take it apart [iPhone’a] and obtain materials for the production of a new iPhone.
Tim Cook also emphasized that as much as 30 percent The materials in the latest Apple Watch (Watch Series 9) are recycled, and the device itself is “carbon neutral.” Additionally, Apple has reduced the use of plastics and the packaging of Apple products has been reduced. The company has also “radically reduced” air transport, replacing it with sea transport, which is intended to reduce its carbon footprint.
Despite numerous pro-ecological declarations, Apple’s actions are often contradictory. The reduction in iPhone packaging mentioned by Tim Cook is the result of eliminating chargers that were previously included in the set. And this one, of course, comes in a separate box.
The situation is similar with cables. The iPhone 15 Pro features a USB-C connector for the first time, which operates in the 3.0 standard. Unfortunately, the cable included with the smartphone supports data transmission in the now archaic 2.0 standard. Customers who want .
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
