The American technology and networking conglomerate Goal plans to implement a new subscription system in Europe, which will allow users of Instagram And Facebook They must pay a maximum of 13 euros ($13.61). to access its services without ads and personalized advertising content from their mobile phones.

The company is trying to adapt to requirements imposed by the Digital Services Act (DSA), which came into effect at the end of August and prohibits platforms from serving ads based on the use of personal data, especially to minors. Europe Press.

With the introduction of this regulation Meta must request permission from users to display personalized advertisementshitherto the main source of income, which could be threatened by the impositions of the European Union.

Sources related to the company announced a month ago that it was preparing a payment option to maintain some of these revenues, offering Facebook and Instagram in a paid version without ads, as reported. The New York Times. In this way, the technology company was able to comply with EU regulations.

However, these people close to the company confirmed that Meta plans to offer free versions of Facebook and Instagram with ads in member states, as they have done so far.

A spokesperson for Meta has now confirmed that while the company believes in “free services supported by personalized advertisements”, is considering options to guarantee that the requirements of European regulations, as stated, are met Wall Street Journal.

This newspaper has indicated what the prices of the payment option discussed in September will be and has reported this to the company would charge about $10.50 per month for using a Facebook or Instagram account in the desktop versionand about six euros for each additional linked account, according to people related to Meta.

As for mobile devices, the price of the subscription without ads would be about 13 euros per month, since the developer would take into account the commissions charged by application stores (15% in the case of Apple). (JO)