M.Video-Eldorado: iPhone 14 became the most popular Apple smartphone in Russia
Smartphones of the iPhone 14 series set a record for sales in quantitative terms in 2023 among all Apple phones in Russia. This was reported in a press release from M.Video-Eldorado, which was made available to Lenta.ru.
According to company representatives, the most popular Apple gadget for eight months of 2023 was the basic version of the iPhone 13 with a 128 gigabyte drive. In second position is the iPhone 11 model with 128 gigabytes of storage, in third place is the flagship iPhone 14 Pro Max with 256 gigabytes of memory. The top 5 also included the launch iPhone 14 and iPhone 14 Pro with 256 gigabytes of internal memory.
M.Video-Eldorado specified that the Apple brand retained its leadership in the cash sales of smartphones. In quantitative terms, he continues to be in the top five. In addition to the iPhone 14, the most popular Apple lines were the iPhone 13, iPhone 11, iPhone 12, iPhone SE. At the same time, the iPhone 13 series was in the lead in 2022, and the iPhone 11 in 2021.
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The company also said that it plans to launch pre-orders of the iPhone 15 immediately after the official presentation of Apple – with prices, model names and other details. “At the end of September last year, we were the first to open official retail sales of the iPhone 14 in Russia,” the retailer representatives emphasized.
Earlier, Denis Kuskov, CEO of the information and analytical agency TelecomDaily, said that the new iPhone 15 could be on Russian shelves a week after the official start of sales. According to the expert, Apple smartphones are currently being brought to Russia from the United Arab Emirates, Turkey, and China.
Source: Lenta
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