In mid-July, Netflix announced that it was blocking the practice of unregulated account sharing worldwide. This is the result of the success of this solution, which was initially – as part of the test – introduced only in key markets. It turns out that Netflix’s decision became an inspiration for other streaming platforms.
Disney+ is following in Netflix’s footsteps. No more sharing accounts
Bob Iger, head of The Walt Disney Company admitted during the presentation, The company said it was “actively exploring ways to address account sharing” on the Disney+ platform. He also stated that this topic will be a “real priority” for Disney in the near future.
The condition of the enterprise is very decent, but according to Iger, it still needs to actively develop. He stated that the opportunity to do so is to limit or block the possibility of sharing accounts on Disney+, which is supposed to increase the number of (paying) users of the service. The company’s data shows that a “significant” number of subscribers share their passwords with friends or family.
Disney believes that the first steps in blocking sharing will be taken next year and over time the platform will look for a good solution. This target should be implemented by the end of next year. As The Walt Disney Company writes, today it is valued at USD 160 billion, and in the last quarter it recorded revenue of USD 22.3 billion, ie 4 percent more than in the previous quarter. more than in the same period of the previous year. This is more than the PKP of many countries in the world – e.g. Guinea.
One can suspect that the decision of Disney+ In the last quarter, the number of subscribers increased by 5.89 million (to 238.39 million), and the company’s revenues increased by 2.7 percent. (up to USD 8.19 billion). In the same period last year, Netflix lost almost a million users.
Currently, the platform allows only people who actually live at the same address to use the account together. On some markets, you can also “borrow” an account to an external person, but you have to pay extra for this option (PLN 9.99 per month in Poland).
Source: Gazeta
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