The X, as Twitter is now called, is an accelerator for almost everything and much more than a name change, says Elon Musk

The owner of Twitter, the billionaire Elon Muskwho yesterday replaced the blue bird with a black X as the company’s new logo, assured last night that this move is more than just a change of image.

Although Twitter’s name is still next to the X’s logoMusk hinted that the name itself is also destined to disappear in a tweet he posted last night.

“This isn’t just some company that changes names and keeps doing the same thing,” he explained. The name Twitter made sense back when it was 140-character messages going around like a bird chirping, but now you can post pretty much anything you want, including multi-hour videos.”

Musk’s message was posted in an apparent response to the barrage of criticism received yesterday for forgoing a globally recognizable logo, a “brand” that very few companies can be proud of and that takes years of work to achieve.

In an obvious reference to the Threads network, created by its rival Mark Zuckerberg to become the new Twitter, and which grew extraordinarily fast Musk tweeted today that Network X reached 353 million users in one day.

Accelerator for almost everything

The choice of the X as the new logo was explained by Musk in this latest post as follows: “Twitter was bought by X Corp (his company) to guarantee freedom of speech and as an accelerator for X, the application for everything,” he says.

For this reason, he announced that the new Twitter, or X, will have new capabilities in the coming months, such as “expanded communication” (which he doesn’t explain clearly), as well as “the ability to control your entire financial world.”

For her part, Linda Yaccarino, CEO of Twitter, said in a post on the social network that “X is the future state of unlimited interactivity,” which includes audio, video, instant messaging, payments, and the buying and selling of “goods, services, and opportunities” that are “powered by artificial intelligence.”

“For years fans and critics alike have pushed Twitter to dream bigger, innovate faster and reach our great potential. X will do that and more,” Yaccarino added.