On Sunday, Elon Musk unexpectedly announced that he wanted to change the name and logo of Twitter to X. We quickly found out that the billionaire was not joking. On the same day, employees removed the platform’s name from its San Francisco headquarters.
Elon Musk explains himself. This is the beginning of a great transformation
The sudden change caused a wave of negative comments on Twitter and apparently surprised the users of the platform, who have recently had to deal with many (mostly badly received) news. Elon Musk initially did not comment on the matter, but eventually explained He stated that “this is not just a change of company name”, but the beginning of something bigger. “Twitter’s name made sense when messages were only 140 characters long – like birds chirping” [“tweet” to w j. ang “ćwierkać”] – added. Musk has changed the character limit on Twitter several times. Currently, Twitter Blue subscribers can post up to 25,000 tweets. characters.
Elon Musk announced at the beginning of the year that his goal was to create an innovative mobile application with a rather specific name “X, the everything app” (X, the app for everything). Of course, its key part is to be the X social network. Linda Yaccarino, CEO of Twitter, and now X, explained that the company she runs will revolutionize the market by closing many possibilities in one application.
“It’s an extremely rare thing – in life or in business – that you get a second chance to make a big impression once again. Twitter has made a huge impact and changed the way we communicate. Now X will go further, transforming the global market, Yaccarino wrote. She further explained that X would provide “a state of limitless interactivity” and the app would be “focused on audio, video, messaging, payment and banking”. – There are absolutely no limits to this transformation. X will be a platform that can deliver, well…everything. Elon Musk and I look forward to working with our teams and each of our partners to bring X to the world,” she added in a follow-up tweet.
Elon Musk has a huge fondness for X. But this letter can lose him
Elon Musk has a huge fondness for the letter “X”, which he has never hidden. Originally, the name X.com was used by Musk to name an online bank he founded with three other people. It was not his first business, but it was from him that the dynamic career of the current billionaire began. Using the letter, however, can cause him many problems. doubts as to the legality of such a change.
According to trademark attorney Josh Gerben, the chance Musk will be sued is “100 percent.” The lawyer calculated that there are currently as many as 900 registered rights to use the letter X in a company’s name or logo. X is also owned by two tech giants – Meta and Microsoft. Meta registered the blue and white X in 2019, and Microsoft has had the rights to use the letter in matters related to the Xbox brand since 2003. None of the companies have commented on the matter so far, but a post with quite eloquent graphics appeared on the Xbox account on Twitter:
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
