Viaplay, after two years of presence in Poland, announced its withdrawal from our country. In Thursday’s financial report, the platform The future of sports broadcasted by the platform was in question, of which Viaplay managed to grab quite a lot.
Canal+ is already sharpening its teeth on the sports rights of Viaplay
Viaplay, entering Poland, caused a lot of confusion on the market of rights to broadcast sports events. Her portfolio includes football UEFA Europa League, UEFA Conference League, Premier League, Bundesliga, Formula 1, KSW and many other competitions (more ). Viaplay did not stutter about what will happen in the near future with broadcasts of sports events. She only added that she is looking for buyers for her assets.
Now it turns out that the French group Canal+ is apparently sharpening its teeth on them. On Thursday evening, Canal+ announced the acquisition of 12 percent. Viaplay shares. “The CANAL+ Group, a leading pay TV player present in Europe, Africa and Asia, announces the acquisition of 12% of shares in the Viaplay Group, the leader of pay TV in the Nordic countries.” – wrote Canal+ on Twitter in French.
How is Viaplay’s shareholding structure highly fragmented, and so far its largest shareholder has been Norges Bank (9.7 percent of shares). Now it is Canal+. And this may mean that the French want to have some control over the fate of Viaplay’s assets or at least try to take over some of its sports broadcasting rights in Poland and other non-Scandinavian countries. According to the service, there are now three options at stake – selling the entire business, withdrawing or finding a partner.
The withdrawal from some countries is the result of the ongoing restructuring of Viaplay. The platform has recently struggled with a difficult financial situation. On Thursday, it announced that it would lay off as much as 25 percent of its employees. all employees to reduce operating costs. In the second quarter of this year Viaplay’s revenues increased by 15 percent. to 4.59 billion crowns, but at the same time – we wrote on Gazeta.pl
Source: Gazeta
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