Sales of smart speakers have increased in Russia

Sales of smart speakers in Russia more than doubled. This was reported in a press release from M.Video-Eldorado, which was made available to Lenta.ru.

The retailer’s specialists analyzed the demand of Russians for the first half of the year and found out that during the specified period, the network’s stores sold 1.5 million smart speakers. This is 2.2 times more than in the same period last year and 3.5 times more than in the first half of 2021. The most popular model was Yandex Station Light.

According to the results of the first half of 2023, sales of smart speakers became comparable to sales of refrigerators, which were sold by about 1.5 million units. Speakers have also become more popular than tablets, with about 1 million units sold between January and June.

“Among the factors in the increase in the popularity of smart speakers are: a stable situation with an assortment for various requests, the regular appearance of new products, including the affordable segment, an increase in knowledge about various scenarios for using voice assistants, as well as an increase in interest in ecosystem subscriptions,” said Alexei Rogozin, head of the Entertainment and Gadgets department in the M.Video-Eldorado group.

Earlier, representatives of M.Video-Eldorado said that most of the console games sold in Russia in the first half of 2023 came from releases for the PlayStation 4. Cyberpunk 2077 was named the most popular title for consoles.