Panama City’s Museo del Canal was the designated location for Samsung’s new launch of its line of televisions. As big as the ships that sail through the Panamanian capital’s canal, the Smart televisions OLED S90C 77 inches and QLED Q80C 98-inch cameras were the highlights of an evening of high-quality images and state-of-the-art sound.

under the motto “Greatness of two worlds: big technologies, big screens”, Samsung sought to demonstrate how this combination is capable of arousing powerful interest among users who crave new, cutting-edge visual experiences.

Felipe Rabad, commercial director of Consumer Electronics for Samsung, confirms that “more and more users are migrating to big screens. Many years ago they changed to 21 inch, then 32, 55, etc. To think these great devices are ‘High Class’ is a lie, that’s why we are launching this second 98″ line at a more affordable price than the previous generation” .

The 77-inch S90C is an OLED model from Samsung with a powerful 4K Quantum Neural Processor based on artificial intelligence.

The 77-inch S90C It is an OLED model from Samsung that projects images with deep blacks, impeccable whites and generous colors in nuances, thanks to the combination of the latest generation of self-lit pixels, powered by Quantum Dot. Thanks to being a Quantum 4K neural processor high performance based on artificial intelligence, the clarity and image definition are superior, thanks to 20 different neural networks that optimize the reproduced content scene by scene. As for the format, it is laser slim design it gives it a sleek, streamlined appearance, resembling a laser beam: just 4mm thin, with virtually no bezel.

The QLED Q80C has LEDs designed to be highly accurate and achieve perfect contrast between the components of each image.

In a format of 98 inchesHe QLED Q80C It has LEDs designed to be very precise and achieve perfect contrast between the components of each image. This is possible through the direct full array technology, which strictly controls the amount of lighting in each graphic element. The ability to increase the original quality of the content is also very remarkable. He continues Quantum neural processor with AIwhich enhances material in HD format or lower resolutions, to quality 4K. On your big screen Quantum HDR+ analyzes and optimizes every scene and offers excellent clarity and a wide range of contrasting colours. Like the S90C model, it is possible to reach 100% color volume with Quantum Dot technology.

A distinctive element in these devices is the development of audio technology. Both teams have sound Dolby Atmos, which uses the space of the room to bounce the sound off the walls for an effect surround More powerful.

It also includes the object tracking sound (for its acronym in English) that “moves” according to the location of the action or object that produces the tone. That is, if you fly a helicopter from the top left corner of the image, the sound will come from that part, increasing the sense of realism.

Another built-in improvement is the Q-Symphony technology, which allows you to combine TV sound with a sound bar of the brand, allowing to amplify the sound effects and their power. In this particular case, it’s not that the same sound from the television is repeated in the soundbar, but rather that both complement each other to give more detail and volume.

In addition, it includes Space Fit technology, which analyzes the space where the TV is in a room and adjusts the sound accordingly for a better end-user experience.

To complete the attributes, two elements can be highlighted that value the gamers. He Motion Xcelerator Turbo Pro (in the case of the S90C model) and the Motion Xcelerator Turbo+ (Q80C model) create super-sharp 4K images at blazing fast speeds with a variable refresh rate of up to 120Hz.

These products are aimed at users who want to turn their living room into a personal cinema, as their large format offers a wide and engaging viewing experience.

Both televisions will be available in the coming weeks, and the price of the 98 will be around $6,000, about half what the previous generation cost.