The number of Threads users is skyrocketing.  Musk sneers at the troubles of Zuckerberg’s new website

The number of Threads users is skyrocketing. Musk sneers at the troubles of Zuckerberg’s new website

After a great start, the number of active users of the Instagram Threads platform is declining at a very fast pace. This does not mean that Twitter’s new rival will suffer a market failure, but experts have no doubt that winning with Elon Musk’s platform will be very difficult.

. Suffice it to say that just 5 days after the premiere, the Meta (formerly Facebook) application has been downloaded over 100 million times – breaking the previous record set by ChatGPT.

Initial enthusiasm for Twitter’s newest rival, however, seems to be waning. , in just a week (from July 7 to July 14 this year) Daily active Threads users fell from a record 49 to 23.6 million. It is worth noting that the base effect worked to a large extent here. It is obvious that in the first days after the premiere, each new service enjoys above-average interest, and over time the number of users decreases. The question is, is the rate of decline in the number of users not too dynamic in the case of Threads?

SimilarWeb experts also pay attention to the engagement of Threads users. July 7 the average time spent on the platform was 21 minutest, while on July 14 it was only 6 minutes.

In the race to replace Twitter, Threads has made a strong start, but still has a long way to go to earn the loyalty of users on a social platform dominated by posts and article links

– we read in the SimilarWeb report.

The report also shows that in the first two days of the launch of Threads twitter.com traffic down 5%. compared to the previous week. In the following days, however, it returned to the levels of recent months, although in annual terms it is still 11 percent higher. lower.

Threads with first troubles. The platform introduces limits

In recent days, the new social network also had to face the first technical problems. On Monday, Adam Mosseri, head of Instagram, announced the introduction of limits on the number of entries on the Threads platform.

The increase in spam attacks forces us to tighten things like posting limits, which will also mean more unintended restrictions on active users. If you fall under these measures, please let us know

Mosseri pointed out.

Elon Musk did not fail to comment on the problems of Threads in his typical way. In a short but blunt entry, the owner of Twitter ridiculed the limits introduced by Threads, and then described the market rival with the pejorative term “copycat”.

At this point, it is worth recalling that at the beginning of July limits similar to Threads were also introduced by Twitter itself,

Elon Musk wants to fight Mark Zuckerberg… in a cage

It’s no secret that Elon Musk and Mark Zuckerberg don’t like each other very much. Upon learning that Meta was creating a rival to Twitter, Musk stated, that after the launch of this platform, “Earth would be solely under Zuck’s thumb, with no other options.” When one Twitter user suggested Musk be more careful because Zuckerberg “he knows jitsu”he replied: “I’m ready for a cage fight if he agrees.” To everyone’s surprise, the head of Facebook accepted the challenge. “Send me a location” – he wrote on Instagram.

Musk decided to lead the “game” further and in one of the subsequent entries he proposed a place. The fight would take place in the Octagon in Las Vegas. Although it is still unknown whether the duel will finally take place,



Source: Gazeta

You may also like

Immediate Access Pro