Netflix will abolish the cheap subscription and focus on advertising?  Disturbing tests in Canada and the USA

Netflix will abolish the cheap subscription and focus on advertising? Disturbing tests in Canada and the USA

Netflix users in Canada report that the cheapest subscription plan (Basic) has disappeared from the service offer in their country. This is also confirmed by the new price list of services published by the platform. Similar tests are also underway in the United States.

At the beginning, it is worth noting that, unlike Poland, Netflix users from Canada, the USA and several other countries have so far had as many as four subscription plans to choose from:

  • Standard (with ads)
  • Basic
  • Standard
  • Premium

Netflix has decided to remove the Basic Plan from its offer in Canada. As a result, users who now want to take advantage of the cheapest subscription are somehow forced to choose the Standard Plan with ads. This is quite a disturbing signal, because it may mean that the platform actually wants to bet more on advertising.

Netflix Netflix

The Basic plan is no longer available to new or returning members. If you’re currently on a Basic plan, you can stay on that plan until you change or cancel your active subscription

– we read on the Netflix Canada help page.

The Basic plan is hidden by default for users who create a new account. To use it, you must additionally click the “Show all plans” button.

The service’s journalists asked Netflix whether the company intends to expand these activities to other markets as well. However, the company has consistently declined to comment on the matter.

Netflix in Poland. No ads yet, but…

In Poland, Netflix currently offers three subscription plans – Basic for PLN 29 per month (i.e. the one that has just been liquidated in Canada), Standard for PLN 43 / m and Premium for PLN 60 / m.

Netflix in PolandNetflix in Poland Netflix in Poland

We don’t have a subscription with ads – so far – but Netflix’s recent activities in other markets make it clear to us that one will appear sooner or later. And if that happens, the next step will probably be to scrap the cheapest Basic Plan.

No more sharing accounts. Netflix requests a surcharge for additional users

At the end of May, Netflix informed users about the new account sharing rules. “Today we start sending this message to users in Poland who share their Netflix account with people outside their household,” the service wrote on its official website.

The platform indicated that the account is intended for a given subscriber and people who live with him, i.e. for a given household.

A Netflix account is intended for use within one household. Everyone in this household can use Netflix no matter where they are – at home, away or on vacation – and take advantage of new features like ‘Transfer Profile’ and ‘Manage Access & Devices’

– announced the popular streaming platform.

Netflix continues to say that it “continues to invest in creating a diverse range of movies, series and shows” so that everyone – regardless of taste, mood, language or people with whom they watch – will always find something satisfying.

Although Netflix officially banned free account sharing, users have already found creative ways to bypass this block – at least partially.

How to bypass account sharing on Netflix? Here are the ways

Netflix allows you to use the “I travel” option so that people who travel often can watch movies and series away from home. It turns out that the service checks which router we are connecting to. Internet users write in social media that if we log in to the website from the Wi-Fi network belonging to the main household at least once a month, we will successfully bypass the blockade.

Users also pointed out that people sharing an account and logging into the Netflix app on Smart TVs receive a block message. Interestingly, when we use the website via a web browser or mobile application, the message about sharing accounts does not appear

Source: Gazeta

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