In recent years, the home appliance market in Latin America, and in the country in particular, has undergone a significant transformation. The demand for more advanced, sustainable and personalized products has increased and technology has become a key factor in homes.

The pandemic has led to a significant change in how people value time spent at home. No longer just a place to sleep and spend time with the family, homes have become spaces where greater comfort, sophistication and well-being are sought. This transformation has led to a growing demand for high-performance devices that not only meet basic functions, but also offer design, technology, connectivity and sophistication.

A few days ago, the Samsung brand renewed its range of household appliances and presented some of these products in the country. The technology brand launched its Bespoke Home line in 2020. “Despite challenges such as inflation and the economic slowdown, consumers continue to look for products that improve their quality of life at home. For example, the market for custom French door and custom side-by-side refrigerators experienced a growth of 47% compared to the previous year, while the market for front-loading washing machines increased by 65% ​​over the same period,” explains Verónica. Córdova, Senior Marketing and Product Manager at Samsung Electronic.

The Bespoke line comprises a total of 15 product categories available to consumers in 52 countries. That’s why Samsung is expanding its range of refrigerators with the 4-Door Flex with Family Hub+, which has a 32-inch frameless touchscreen that is almost twice the size of the previous model and offers multitasking capabilities. The new side-by-side and top-mount models combine some of the most advanced food storage technologies.

In the same line, the LG brand presented its Side by Side refrigerators, with an artificial intelligence system. This not only allows for better food preservation, but also learns from the user’s habits and preferences, personalizing the preservation experience. This intelligent feature allows the refrigerator to make personalized recommendations to ensure the freshness and quality of the food.

The LG Side by Side refrigerator, equipped with an advanced artificial intelligence system, is responsible for automatically adjusting the temperature and storage conditions of food. Courtesy

In the same way, the Inverter compressor controls the cooling power, which adjusts its speed according to the load and environmental conditions, resulting in more efficient energy consumption.

For its part, the Whirlpool brand presented its washing machines that can be controlled by a smartphone and synchronize washing and drying cycles from the app. In addition, they offer Xpert flamma kitchens that allow uniform cooking and save gas as it distributes heat from the center to provide uniform cooking. It also has cookers with Air Fry functionality.

Smart products that promote the care of resources such as electricity and water thanks to their state-of-the-art technology.

For example, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke devices and will make connectivity a standard across all Samsung device lines for years to come.