Social networks are a global platform that has given rise to a new profession, that of digital content creation.

To the traditional audiovisual producers who made programs, commercials and propaganda for radio and television, through the media or advertising and marketing companies, come new creators, ordinary citizens who start with their mobile phones, make their content go viral and develop a niche of followers.

One of the keys to monetizing your work is connecting with established or new brands in the market.

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Digital content creators are one way for brands to connect authentically, maintain an innovative approach and reach small audiences. These “are some of the opportunities for brands to collaborate with internet content creators,” according to the report, “Monetizing creativeity: The impact of creators in the digital world,” prepared by the consulting firm’s digital influence team, LLYC.

“He The rise of technology and digital platforms has opened up a new landscape for creative talent. It has enabled him to monetize his work and reach a global audience that was previously unimaginable.”, this report indicates.

That is estimated the number of content creators worldwide has already reached 50 million and the economic value they generate exceeds $109 billion per year. “This is an industry not only made up of creators, but also of platforms and other players and brands in the world of advertising, e-commerce and sponsorship.” It is what is known today as ‘the economics of content creators’ or ‘the era of the makers’.

The report analyzes the emergence of the content creator economy in the digital world and the new business opportunities it presents for companies.

“The industry has evolved from talking about ‘influencers’, a term that classified influence by number of followers, to talking about ‘content creators’, a concept in which influence is also defined according to values ​​of legitimacy, credibility and naturalness, elements that companies often lack organically. These profiles of the digital world allow brands to humanize their messaging and communications, use the right code in every space, and thus connect with audiences and customers,” said Marta Alonso, Senior Director of Digital Influence at LLYC in the United States.

SRI will contact the ‘influencers’ directly for their formalization

The emergence of these new voices stems from the need to transform messages into stories and audiovisual content that generate the necessary connection to not lose attention. indicates the document.

Digital creators are defined as “those people who create original content in the digital world and who have become a major economic force”.

“These content producers influence and reach diverse communities, large and small, built around almost any topic and through many different channels such as YouTube, Twitch, Instagram, TikTok or Reddit. So much so that the growth of this industry is partly driven by the digital platforms themselves, which foster the connection between creators and their audiences, encourage interactions between them and enable real-time feedback,” the report points out.

This path is an option where “they can generate revenue through sponsorship, advertising, and product sales.”

The report identifies the top creator-backed opportunities that strategically boost businesses and their brands. Here are the five tips:

● Connect more authentically. Content creators often make strong, authentic connections with their followers. These relationships are built on trust and credibility they have earned over time as they provide valuable and relevant content. By partnering with content creators, companies can leverage this trust and credibility to reinforce the creator’s positive perception of their brand and products among the audience.

● Discover new communities that couldn’t reach the brands organically and with more traditional and corporate communication. Content creators are not an outsider (as a company can be), but one more member of those communities that brands want to be a part of.

● A more creative discourse with an innovative approach. Creators have the knowledge and experience that aligns with the community’s purpose, so their way of presenting company stories and products and services can help to work with more creative and differentiating approaches in a saturated digital environment.

● Niche groups with great interest. One of the great opportunities creators provide for brands is reaching small groups that are highly engaged and interested in the cause they share.

● Stay abreast of trends and changes in the market. Content creators are constantly on top of the latest trends and changes in platforms, formats, and new ways to connect with fans. Working with them keeps brands up-to-date and relevant.

The LLYC report states that “these profiles allow brands to humanize their messaging and communications, use the right code in each space, and connect with audiences and customers. Undoubtedly, the collaboration with these profiles can enable brands to position themselves and stand out within the digital showcase”.