These are the new technologies entering televisions in 2023

The screen market is one of the busiest in Ecuador. That’s why the major technology brands are betting on great innovations to attract these users.

For example, a few days ago in Ecuador, Samsung presented the latest generation of televisions of the Neo QLED 2023 line, in its 8K and 4K versions.

“These televisions stand out for their minimalist and ultra-thin design and their Infinity screen with Slim One Connect, which delivers an edge-to-edge visual experience that defies boundaries and redefines expectations,” said Omar Urbizo, Regional Director of Audio and Television at Samsung Central America and the Caribbean.

Samsung’s Neo QLED 8K has a Neural Quantum Processor 8K that converts content to 8K resolution and enhances quality with Quantum Mini LED technology. In addition, it has surround sound with Dolby Atmos, Object Tracking Sound Pro and Symphony 3.0.

For its part, Japan’s Sony has announced its line of BRAVIA XR televisions for this 2023. It includes an XR cognitive processor with XR Clear Image technology, which improves noise reduction and motion sharpness, reduces blur and creates action-packed scenes.

They feature Acoustic Surface Audio+ with actuators that vibrate to produce sound from the entire screen.

The 2023 BRAVIA XR range also offers PlayStation 5 gamers exclusive features such as Auto HDR Tone Mapping and Auto Genre Picture Mode to optimize picture quality during gaming and streaming.

Another feature included is an easy-to-use game menu, where players can adjust their settings according to their preferences, such as enabling or disabling VRR or Motion Blur Reduction with quick access.

The new models in the BRAVIA XR range are the X90L Full Array LED and A80L OLED.

But progress is not just limited to technology, but also to content creation. In consultation with Amazon Studios, the Korean LG has optimized its OLED TV that enables deep blacks and realistic colors, so that series such as Citadel can be seen more realistically.

LG OLED TVs also feature Dolby Vision for a vibrant picture and immersive Dolby Atmos sound.

ecological screens

Another aspect that brands look for is eco-efficiency. Samsung TVs, monitors and remotes in 2023 are made from recycled resin, which consists of at least 50% recycled material. Samsung has also taken important steps to offer sustainable packaging, both the box and all the internal material used.

As for the remote control incorporated in it, Samsung’s third generation SolarCell, the compact design and the reduction in material consumption stand out. In addition, the remote control uses a rechargeable battery, which eliminates the need for conventional batteries and significantly reduces the impact on the environment.