Insider: iPhone 14 will start at $799
The base model iPhone 14 will be priced at $799. It is reported by MacRumors.
Media journalists referred to the report of the authors of the Korean blog Naver, who are confident that Apple is not going to raise prices for launch smartphones. According to declassified information from insiders, the cost of the iPhone 14 will start at $ 799 – the same amount was priced at the iPhone 13.
The specialists noted that in this way the American company intends to increase sales and compensate for the decline in demand amid a slowdown in the global smartphone market. Sources said that the decision to freeze the price of the base device of the series was made “at the highest management level” at Apple. The report said that top managers were determined not to increase prices despite rising production costs and supply problems.
The authors of MacRumors noted that if Apple does not raise prices, it will be the second year in a row that the price of the base flagship model with a 6.1-inch screen remains unchanged. Introduced in 2020, the iPhone 12 was also priced at $799. The announcement of the iPhone 14 series smartphones is expected in September.
In early July, insiders reported that the iPhone 14 Pro would start at $1,099. Thus, all Pro models of Apple phones will rise in price by $100.