In the report of the international research unit Grand View Research – the size of the global contract cleaning services market was valued at USD 343.34 billion. in 2022 and is expected to grow at a compound annual growth rate of 6.3% between 2023 and 2030. The growth of these services was greatly influenced by, among others, COVID-19 pandemic. The European market also has a significant share here, so it is not surprising that cleaning services in the Polish backyard are also gradually developing.
The company that owns , started with cleaning offices and private homes. Today, it still offers one-time orders, but also cleaning in a subscription model. As the creators say – it’s a “Netflix-experience”, in addition to the experience known to us, among others. from Uber, i.e. ordered through the application. The company promotes itself in the B2B model, offering employers its services as an employee benefit. The offer responds to trends, because the gym membership is more and more often not enough to convince the employee of the uniqueness of the job offer.
– We have noticed that many employees order services from us privately, and they could be relieved of this by the employer – says Maciej Bogusz from Stepapp for Wprost.pl. – This is how our benefit was created, which we offered to employers – he adds. The effect exceeded their expectations. First, they offered the service to companies themselves. Now their phone rings non-stop.
Not the first such “Uber for cleaning”
There are a lot of cleaning companies, and many of them are also starting to use the application. A few years ago, he wrote about the startup Pozamiatane.pl, calling it “Uber for cleaning”. Pozamiatane.pl is a platform that still connects cleaners with clients.
Is it profitable for customers? As we wrote as part of the Gazeta.pl campaign “Invisible job”, unpaid work, which includes, among others, household cleaning can account for as much as 50 percent of GDP in developed countries and as much as 80 percent in poorer countries. If it were included in the UK’s GDP, it would amount to – these are data for 2016 – USD 3.9 trillion. Officially, it amounted to 2.6 trillion then.
You can calculate the estimated costs of cleaning or ironing (i.e. services offered by these applications) on the website
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
