The overlay ad format will disappear from YouTube videos on April 6an action with which the platform tries to evolve to other formats with better performance.
Overlay ads appear on videos as a pop-up “banner”, making the content difficult to see. Currently, they only appear on the desktop version of YouTube.
The technology company understands that this “old format“is “disruptive” to users and so it has decided to withdraw it, as stated on the support page, details Europe Press.
This decision means that videos will no longer show overlay ads starting April 6. In addition, they will not be available in YouTube studio so that creators can select them as a valid format.
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With this measure, the platform aims to improve the user experience and promote formats with higher revenues. For this reason _and given that they were only shown in the desktop version_, they believe that its withdrawal will have “limited impact”. for most makers.
Source: Eluniverso
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