The Kansas City Chiefs’ narrow victory and Rihanna’s halftime show weren’t the only topics that raised eyebrows at Sunday’s Super Bowl, the American Football League final.

Among the TV commercials that aired during the competition, there was a publicity sequence that attracted particular attention.

Unlike other consumer product commercials such as soda and cars, these ads are promoted jesus christ.

And they have offended people and groups with opposing political views.

“Fascist” or “awake”?

The Evangelical Christian Web Portal Announcement Series He gets us (“He Gets Us”) has been shown on American television since last year during sporting events and also at the Grammy Awards.

Commercials show shocking black and white photos of recent events to project Christian values in modern life.

Under slogans like “love your enemies” or “Jesus was a refugee,” they resemble the messiah of Christianity with a influencers “cancelled”, a refugee, a worker in need and other stereotypes.

And at the Super Bowl, they sparked outrage on opposite ends of the ideological spectrum.

GETTY IMAGES Democratic Congresswoman Alexandria Ocasio-Cortez tweeted her outrage at the campaign during the game.

Left Democratic congresswoman Alexandria Ocasio-Cortez of New York tweeted, “Something tells me that Jesus *wouldn’t* spend millions of dollars on Super Bowl ads to make fascism seem benign.”

On the other hand, Charlie Kirk, founder of the right-wing college group Turning Point USA, said the ads were “progressives please.”

He called the campaign “one of the worst services to Christianity in modern times” and called its promoters “rousing impostors”.

The campaign makers

So who is behind the campaign and why has it gathered such a wide range of opponents?

The campaign is being led by the Servant Foundation, a Kansas-based non-profit organization also known as The Signatry.

The website doesn’t explain much about where the campaign funds came from, noting that “most people are pushing those He gets usincluding our donors, choose to remain anonymous because they are not the protagonists and do not want the credit.

However, David Green, the billionaire founder of craft store chain Hobby Lobby, confirmed in November that he is a major donor to the campaign. the original budget of which was about $100 million.

Green is known for his like-minded conservative Christian values.

In a landmark 2014 Supreme Court case, Hobby Lobby won the right to deny coverage on religious grounds for birth control and the morning-after pill in its employee health plan.

The company has also been accused of homophobia.

Jacobina socialist magazine, said the Servant Foundation donated $50 million to Alliance Defending Freedom, an organization designated as an anti-LGBT hate group by the civil rights organization Southern Poverty Law Center.

Who do the ads annoy?

The website notes, “we are not ‘left’ or ‘right’ or a political organization of any kind”.

And while the left focuses its anger on the campaign for who are their promoters and the huge cost -claiming that there are better ways to invest money-, the critics right point to the content itself of the advertisements.

In this sense, an ad that tells the family history of Jesus Christ with images of Hispanic families fleeing to the United States is particularly striking.

The video ends with the line, “Jesus was a refugee.”

Some interpret this and other announcements as one promotion of leftist political ideas on immigration and diversity.

GETTY IMAGES Charlie Kirk leads a conservative college group.

“Do you think open borders are biblical?” the founder of Turning Point USA criticized.

The number of Americans identifying as Christians has steadily declined in the last decades.

He gets us He didn’t directly respond to the criticism, instead highlighting the attention the campaign has managed to garner, citing two marketing companies that ranked their Super Bowl ads as the most talked about on the networks.

In addition to a flurry of tweets about the ads, Google data showed a surge in searches for the campaign during the game.

“The goal is that the two ads will not only inspire those who are skeptical of Christianity to ask questions and learn more about Jesus, but also encourage Christians to live their faith even more closely and share the same love and forgiveness.” which Jesus modeled.” said the spokesman. for He gets usJason Vanderground.