Chevrolet reaffirmed in 2022 that it is the strongest brand in the country’s automotive industry.

JANUARY

D-Max the best-selling model in Ecuador

With more than 6,336 units sold in 2021, the iconic Chevrolet D-Max truck, produced at GM’s OBB plant in Ecuador, positioned itself as the best-selling model in the Ecuadorian market. At the end of 2022, it will maintain this position thanks to its performance, safety and reliability. Chevrolet commemorated this milestone with a special edition of its D-Max Hi Ride truck.

FEBRUARY

The best brand view is in Ecuador

BTS’s Brand Health survey found that Ecuador is the country where Chevrolet has the excellent brand opinion of all markets where it has a global presence (64% excellent opinion and 46% would definitely consider buying a Chevrolet).

MARCH

The largest corporate volunteer in Paluguillo

True to its vision of a pollution-free world, Ecuador’s GM OBB conducted the largest day of corporate volunteering in the Paluguillo area, along with its strategic ally Fonag, employees, family members and strategic partners. More than 300 bags of rubbish were collected from 8 kilometers of roads and slopes of the páramo that supplies Quito with water.

APRIL

Unparalleled brand support in the country

Chevrolet is the brand with the largest support in the country: 52 points of sale and workshops; the largest spare parts distribution center with an inventory of 26,000 items, over 1.5 million units, worth $19 million and an additional $16 million in the dealer network, to ensure the availability of spare parts, parts and parts. A support that no other brand on the market can offer.

BE ABLE TO

The new Chevrolet JOY arrives in Ecuador

One of the most successful Chevrolet models in the region arrived in Ecuador to complete the brand’s offerings. The new Chevrolet Joy was launched in the country in its sedan and hatchback, with sporty details Black Edition. In its first month of launch, it consolidated as one of the best-selling models in the country with 449 units, exceeding all sales expectations.

JUNE

Chevrolet’s first 3 electric models for the region

To achieve its goal of leading the electrification of mobility in South America, GM unveiled the first models of zero-emission electric vehicles to arrive in the region. The new Bolt EUV, Blazer EV and Equinox EV, technologically innovative products, with attractive design and high performance.

JULY

Two new versions of Colorado to lead the pickup segment

The Z71 and LTZ versions arrive in the country, which stand out for their powerful performance, advanced technology and high security configuration, with unique details inside and out. The new configurations of the Chevrolet Colorado consolidate the brand’s commitment to the Pick Up D segment.

AUGUST

Ecuador #1 in digital revolution in GMSA

Chevrolet Ecuador’s digital transformation is bearing fruit: the results position the company as the company with the highest sales conversion through digital channels (one in three sales come from a digital channel), showing that customers are increasingly open for starting and completing their purchase through virtual channels.

SEPTEMBER

BIQ4: a commitment to quality and excellence

The GM OBB plant in Ecuador achieved “Built In Quality Level 4” (BIQ4) certification after a thorough audit that determined compliance with high quality standards within the General Motors Global Manufacturing System. The BIQ4 certification, granted by GM worldwide, promotes manufacturing excellence and ensures that no vehicle leaves the production line with a defect.

OCTOBER

Great effie and golden effie for the tracker campaign restart ideas #másmujeresdriving

The “Restart your ideas with Chevrolet Tracker Turbo” campaign reaffirmed its goal to become the most inclusive company in the world and received the Grand Effie and Gold Effie awards in the Crisis Response / Change of Direction category, the highest honors in the field of marketing and advertising industry. The campaign promotes equality, inclusion and a change of mindset in society, and highlights the profiles of successful women who break stereotypes through their work. #MoreWomenDriving.

NOVEMBER

Our environmental management is recognised

GM OBB of Ecuador received for the eighth consecutive year the Sustainable Quito 2022 Environmental Distinction, awarded by the Quito MD Environment Secretariat, thanks to its good environmental practices, efficient management of resources it implements in its operation and its programs of environmental footprint management. It was also recognized at the Manufacturing Awards for being the most sustainable GMO plant in the world.

DECEMBER

Chevrolet, the favorite brand of Ecuadorians for 28 years

At the end of 2022, Chevrolet was consolidated as the car brand preferred by Ecuadorians, holding that position for more than 28 consecutive years. With D-Max as a key player in sales and the most complete portfolio in all market segments.