About 1.2 percent of Apple users from Russia purchased smartphones of the iPhone 13 series. This is stated in the study of the joint venture of VTB and Rostelecom Big Data Platform, the text of which was at the disposal of the editorial board of Lenta.ru.
Platforma analysts estimated which iPhone models were more often used in Russia when going online a month after the start of iPhone 13 sales. The share of users of the new flagships was 1.2 percent. In different regions, the number of owners who switched to new devices varies. For example, almost a third of all new iPhones are concentrated in Moscow and the Moscow region.
The most popular Apple smartphones in Russia were called the iPhone 11 models, which are owned by about 21 percent of users of the American brand’s ecosystem. Below are the iPhone 7 (including SE) and iPhone 6 – 17.8 and 15.4 percent, respectively. Next came the iPhone 8 and X.
The iPhone 13 was announced on September 14th. Sales of new smartphones started on September 24th.
Earlier it became known that the shortage of new models of iPhone smartphones in Russian electronic retailers reached 80 percent. In addition, there is a shortage of older iPhone models, as well as smartphones from Samsung, Xiaomi, Huawei and game consoles.