With November come two of the most important e-commerce events of the year: Cyber Monday and Black Friday.
With November come two of the most important e-commerce events of the year: Cyber Monday and Black Friday. To understand a little more the importance of these events for companies, the international communication company Another shares some figures that help to measure their impact.
The projection is that the sales of the next Cyber Monday exceed what was achieved in the 2020 edition. All this meant an increase of 64% compared to the previous year and it is expected, as in previous editions, that travel, electro articles and techno and apparel lead purchases.
“If 2020 left us something, it was a change in consumer habits, where a large part of the population” learned “to buy online and another portion established this practice as their preference. For businesses, last year it left more virtual stores, more adaptation to alternative sales channels and, mainly, the possibility of reaching a larger number of potential buyers thanks to the diffusion allowed by social networks. ” indicates Mariana Carreón, Strategy Director of another.
For this reason, several technology brands present some promotions for these dates that are difficult to miss. First of all, we can mention Samsung Ecuador with its Funtastic Black Friday and Funtastic Xmas campaign that will run until December.
Homes have increasingly adapted to the new demands of modern times: they are now the workplace, a place for training and a place to study. QLED 4K and Crystal UHD TVs not only offer better viewing quality, but are also good for productivity. You simply connect your cell phone or a PC to the TV and you can access MS Office 365 through the TV’s web browser.
On the other side, the Japanese Sony offers its new BRAVIA XR televisions, the first with cognitive intelligence. Equipped with the Cognitive Processor XR it is designed to replicate the way the human brain responds to images and sounds.
Additionally, its Triluminos XR PRO feature further expands the color space through 3D algorithms to obtain colors with much finer and more vivid gradients, shadows and hues.
With the new BRAVIA XR models, Sony is migrating to a Google TV ecosystem, a new interface that promises incredible search possibilities, including the pre-installed and ready-for-Netflix application from Sony, Netflix Calibrated Mode and IMAX Enhanced where movies and series they are reproduced in the most faithful way possible, as was conceived by their creators.
For its part, LG Electronics launched the LG QNED MiniLED TV, the new era of LED televisions. This technology combines Mini LED with Quantum Dot and NanoCell in one display.
Mini LEDs are considerably smaller than the backlight accessories included in conventional LCD displays. The result is noticeably higher peak brightness, deeper blacks, and a level of precision and detail greater than conventional LCD televisions.
In the realm of sound, Sony offers X-series speakers specially designed to deliver powerful and spacious sound to suit any genre of music. The X series is designed for long life thanks to a long battery life and fast charge function.
All speakers incorporate an X-Balanced unit that is made up of a non-circular diaphragm that increases sound pressure and reduces distortion by expanding the area of the speaker, resulting in clearer and richer sound.
The MEGA BASS mode of this series allows you to reinforce the bass sounds of the speaker for a clear and rich sound.
In the personal sound, there are the headphones with Noise Canceling technology. These offer better performance by reducing high- and mid-frequency sounds. This is achieved by the HD Noise Canceling Processor QN1 with Dual Noise Sensor technology that uses a new algorithm, in addition to a new Bluetooth audio chip that adapts to noise, music and acoustic characteristics in real time.
Among the headphones that stand out the most in this category are the True Wireless WF-1000XM4 headphones and the WH-1000XM4 over-ear headphones.
Already in the field of home appliances, Samsung offers its Family Hub in refrigerators that not only helps preserve food, but through its screen you can play music, watch YouTube videos, download recipes, make calls and even order food from a restaurant.
The Family Hub also serves as a control center for other equipment, such as front-loading washers and dryers and Wind-Free air conditioning.
In short, there are many options offered by the different technological brands for this date and the important thing is to look for them and take advantage of virtual platforms to access the product that best suits each user. (I)
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
