Over 400,000 zlotys for a bird statuette. Twitter sells furniture, and money escapes from the platform

Since Elon Musk’s takeover of Twitter amount of USD 44 billion it’s been a few months now. In this short time, the controversial billionaire managed to trigger several scandals related to the platform. Musk began his rule by laying off half of the company’s employees. He then introduced a new way to verify accounts, which sparked a tsunami of fake news on the platform.

In the meantime, Twitter’s new owner wrote an email to employees (those he hadn’t previously fired) giving them a choice: commit to the new “hardcore” Twitter or accept severance pay and leave.

Garage Sale on Twitter. Desks, flowerpots and computers

The austerity policy introduced by Musk is not limited only to layoffs. The new owner also wants to reduce the costs associated with renting office space. To the extent that Twitter leases its offices in San Francisco, he sued the company for over $136,000 in unpaid rent.

Perhaps soon Elon Musk will want to give up renting this building altogether. In recent days, Twitter has organized an online auction, where he was selling equipment from his San Francisco offices.

The auction started on Tuesday, with 600 items under the hammer, including chairs, desks, coffee machines, computers and even stationary bicycles. Perhaps the most popular, however, were items signed with the characteristic Twitter logo – with the symbol of a blue bird.

Twitter Heritage Global Partners/Twitter

, a neon emblem measuring over three meters was sold for 40,000. dollars, and a pot in the shape of the @ symbol – for 15.5 thousand dollars. The most, as much as USD 100,000, i.e. over PLN 430,000, was paid for the giant statuette of a bird.

Twitter Heritage Global Partners

Much less, because 10.5 thousand. dollars cost a conference table, and the auction of the exclusive La Marzocco coffee machine ended at 13.5 thousand. dollars. As noted by the BBC, it is twice less than the retail value of this device.

While Twitter’s surprising “garage sale” has raised questions about the health of the platform, auction organizers Heritage Global Partners have ensured that the auction “It has nothing to do with their financial situation.”

Advertisers are fleeing Twitter

However, this does not mean that the situation is good. it appears that on Thursday, Siddharth Rao, head of the team working on marketing technologies, Twitter, informed the team that the day before advertising revenues of the platform were as much as 40 percent. lower than on the same day a year earlier.

During the same presentation, employees were also to learn that since Musk acquired Twitter, more than 500 existing partners have stopped their advertising spending on the platform.

that in the first few weeks of Elon Musk’s rule alone, 50 of the top 100 advertisers on the platform announced or pulled ads from the platform.

The list published by Media Matters for America includes companies such as AT&T, Ford, Jeep, Dell, Canel, Chevolet, HP, LinkedIn, The Coca-Cola Company, The Kraft Heinz Company, Heineken NV and Nestle.