Apple is preparing AirPods Lite. They are to fight with budget headphones. This is not the end of news

Apple offers four models of headphones: AirPods 2nd generation. 3rd generation AirPods, 2nd generation AirPods Pro and Airpods Max earbuds. The problem is that even the cheapest of the variants, i.e. the 2nd generation AirPods, currently costs money PLN 799. Meanwhile, the market is springing up like mushrooms after the rain cheaper true-wireless headphoneswhich are almost in no way inferior to AirPods.

A company from Cupertino, which until now has been undisputed leader in this category of devices, is looking for a way to maintain its market position.

He just announced the plan Jeff Pu, a well-known market analyst associated with the company, Haitong Intl Tech Research, which is one of the best-informed sources on topics related to Apple. According to his findings, the American company has already started working on “AirPods Lite” headphones (this is the working name), which are to compete with budget models of competitors.

Jeff Pu cites unpublished research, which would show that global sales of AirPods will fall from 73 million copies in 2022 to 63 million in 2023. AirPods Lite are to be the remedy for slowing down sales dynamics. The analyst does not provide information about the price of the device. We only know that it would hit stores in 2024.

Apple Watch Ultra with Micro-LED and iPhone 15 Pro with a titanium bezel

This is not the end of interesting information shared by Jeff Pu. In 2024 with a screen Micro LED – the company’s first watch to feature such technology. Pu also predicts that the manufacturer will use a larger 2.1-inch display than the first Watch Ultra model.

. According to Jeff Pu, the iPhone 15 Pro, as well as the iPhone 15 Pro Max, will see several new products compared to last year’s models. This includes e.g. with a titanium frame and volume and power buttons equipped with haptic technology. Both smartphones will also receive a faster A17 Bionic chip and as much as 8 GB of RAM.