Digital Trends: iPhone 14 Plus fails due to high price and competitors
Apple misjudged the positioning of the iPhone 14 Plus, which is why the device failed in sales. This is reported by Digital Trends.
The authors of IT media called the reasons why one of the Apple smartphones of 2022 failed in the market. According to experts, unsuccessful sales, among other things, are associated with the high price of the iPhone 14 Plus. The device was priced at $ 899 – while the user can pay a little extra and buy the iPhone 13 Pro Max, which surpasses the new phone in almost everything.
The journalists also noted that Apple’s compromise device is being squeezed by competitors. So, Google Pixel 7 Pro, which is better than the iPhone 14 Plus in almost all characteristics, and also has a better display and camera and is cheaper than the new Apple gadget.
“I think the iPhone 14 Plus fell into a blind spot in terms of price/performance,” Ian Stryjak, deputy director of Counterpoint Research, commented on the low sales of the device. According to him, Apple did not guess right with the positioning – more often consumers choose either the cheap iPhone 14 or the premium iPhone 14 Pro and 14 Pro Max.
In mid-October, DigiTimes reported that sales of the iPhone 14 Plus were lower than expected. Analysts have predicted that Apple will cut production of the device.
Source: Lenta
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