that in the first quarter of 2022 he lost 200,000 net subscribers – for the first time in 10 years. Analysts expected an increase of 2.5 million. However, the withdrawal alone caused the number of subscribers to drop by 700,000. The company believes that the reduction in the number of subscribers is also due to account sharing. This entailed major changes and the announcement of redundancies.
In first . At that time, it was 1.3 percent. from 11.3 thous. employees the company employs. Now a second wave of job cuts was being announced. This time, 300 people will lose their jobs, according to Reuters. In this way, the company reduces the costs of doing business.
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Netflix changes
The decrease in the number of subscribers also led to changes for website users. the company wants to implement the “more is less” strategy and focus on more quality productions. This year, Netflix plans to spend $17 billion on new and licensed content on the service.
There are also plans for a new subscription that will allow you to share accounts with people outside the same household. More expensive subscription plans with the profile sharing option have already appeared in tests in Chile, Costa Rica and Peru. In addition, the service is testing cheaper, but with ads.
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Source: Gazeta
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