To publicize their products, many entrepreneurs use their social networks: Instagram, Facebook and Twitter are some of the options. However, the one with the greatest reach, since it allows more direct and faster contact with customers, is WhatsApp Business.
This application gives entrepreneurs the possibility of being able to transfer their business to virtuality, to use it, you just have to search for its name “WhatsApp Business” and download it in the Google Play Store for Android systems or in the App Store for Apple.
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What is WhatsApp Business about?
This is an alternative application to WhatsApp and was created especially for entrepreneurs since it provides several tools that help manage the company effectively and improve the user experience of customers in the digital scenario, published by the El Colombiano portal.
One of the main functions of this application is that it allows you to automate, organize and quickly respond to messages.
Step by step download WhatsApp Business
- Download the WhatsApp Business application: the app is free and you can do it from the Google Play Store or the Apple App Store.
- Touch the WhatsApp Business icon on the home screen.
- Review the Terms of Service, and then tap “accept and continue” to indicate that you agree to them.
- Select your country from the dropdown list to add the corresponding code; then write your phone number and press OK to receive a 6-digit registration code via SMS or phone call.
- To complete the registration, enter the six-digit code.
- The application will ask you to create an account: to do so you will have to fill in the name of the company, select a category and choose a profile photo.

Important features of WhatsApp Business
Create the profile
This tool allows you to create a personalized profile of your brand, here you can publish important data such as the address of the company, an email and the website.
tags
This is one of the most practical tools as it allows entrepreneurs to organize their business well. With this option, organize your customer conversations into useful categories, like “New Customers” or “Pending Orders”.
Catalogue
Through WhatsApp Business you can also create catalogs that allow you to expose the services and products that your brand sells, including: accessories, clothing and food.
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Source: Eluniverso

Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.