The startup they are young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable for customers. That is in short the concept of this trend that is increasingly captivating people around the world. And if there is a region that is experiencing a boiling moment in its ecosystem of startup It is Latin America.
According to Sergio Jiménez Amozurrutia, entrepreneur, CEO and co-founder of Flink -startup Mexican financial technology-, “Although the growth of startup in Latin America it has been a consequence of innovation in disruptive products and services related to people, It has also happened largely because they have stable and happy work teams, since talent is essential for a company to grow”.
Because that’s what it’s about. A startup it has to be rooted in innovation, as it aims to remedy the shortcomings of existing products or create entirely new categories of goods and services, disrupting established ways of thinking and doing business for entire industries. This is why many startups are known within their respective industries as ‘disruptors’.
Unlike traditional companies, startup We are changing the work scheme, erasing hierarchies, having open communication, showing greater empathy, human sense, flexibility, creating diverse work teams and encouraging a balance between personal and work life,” says Jiménez.
A key factor that has allowed growth and evolution in the Latin American entrepreneurial ecosystem is the seed accelerators: entities or companies that promote startup in exchange for participation in the business. Its operation is based on a program that contains a series of calls with a stipulated period of time.
So start a startup It is a very valid option.
“The potential is really unlimited, because we can solve various problems in markets such as: banking, electronic commerce, logistics, automation, among others. Without forgetting criteria of social responsibility and sustainability. Taking advantage of the information available and that we are generating in order to discover new development opportunities associated with the original idea”, says William Villacís, coordinator of KrugerLabs, a digital business accelerator that has a team of mentors in various fields that supports the growth of startups.
KrugerLabs is an Ecuadorian company, part of Kruger Corp., also Ecuadorian. It has a presence in Spain, Peru, Chile, United States, Bolivia, Costa Rica, Panama, Nicaragua and Guatemala.
What is the idea of creating a startup? Like any undertaking, the idea of creating a startup It is born from the discovery of a problem, says Villacís. “In the case of a startup we are going to focus on attacking this problem through a digital solution, however, it is very important that we adhere to a methodological and organized development to avoid subsequent barriers to entry, deficiencies in the business model and even errors in the functionality of the solution. The most important thing is that through technology we can promote a better quality of life, access to education, support for initiatives with a social focus, entertainment, etc.”
As a consulting company, this company carries out this type of initiative. As it does? “Well, part of our shared value as Kruger Corp. – and our purpose as KrugerLabs – we seek to transform startup promoting lives, for several years we have been working as a digital accelerator, that is; startup that are already in the market can access our acceleration program that includes a series of mentoring, validations, detection of opportunities for improvement, access to digital tools from the largest and most important companies in the world of which we are partners o we have the representation, approach to potential clients and markets; and access to the largest investor networks of which Ernestro Kruger (founding CEO of Kruger Corporation) is an active member. What we are looking for is that all startup who apply and enter our acceleration program have exponential growth.
KrugerLabs has in its portfolio several startup that have transcended as businesses.
“Some success stories that we can mention are: Meet2go, Questionarix, Kryptos, among others. In the case of Krytos, this is already a startup international company that has accessed large rounds of investment. The interesting thing is that we not only accelerate external ventures, our work also focuses on intrapreneurship, supporting the ideas that are born from our colleagues at Kruger Corp. That is why we can mention, for example, KrugerSchool; which is an Edtech that is currently revolutionizing Ecuadorian education, since the purpose since its inception has been to transform education by promoting lives. Another example is PagoPlux, a payment gateway that is breaking traditional banking management schemes and providing access to new features and services for all types of enterprises and companies. We can also mention KrugerSecurtity and KrugerLaw among our intrapreneurships.
To develop a startup no specific age is required. “We cannot talk about generational barriers or a specific age range, here the interesting thing is how a 14-year-old boy can now develop a totally new business idea, or a 60-year-old lady manages to simplify an activity that caused her problems. Here the important thing is that if a problem or a development opportunity is detected, we channel our efforts into finding one or several solutions. It is very common to hear “fall in love with the problem, not with the solution”, this is the path to innovation.
It is very common to think that large capitals are needed to start with a startup, however, says Villacís, it is the opposite. “At the moment we can start with the development of ‘No Code Low Code’ solutions that allow us, without having to start developing complex programming from scratch, to base ourselves on ‘predefined templates and functionalities’. This, in order to develop agile solutions while validating the business model and discovering new development opportunities. For us as KrugerLabs, the resource in which we must invest the most will always be knowledge, and today we have it just a few “clicks” away. There are platforms and social networks in which we find a lot of free information or at affordable prices, which open up a world of opportunities for us. The important thing is to start acting, as Ernesto always tells us: “if you are afraid, do it with fear, the worst thing is not having tried”.
It will come as no surprise that in the coming months the startup be the companies with the greatest labor demand, as happened at the time with Google or Facebook, said the Mexican Jiménez.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
