Google Analytics, the most widely used website analysis tool in the world, leaves “cookies” in the background with its GA4 version, in which a new way of examining the behavior of Internet users and the commitment to greater privacy aim at revolutionize digital advertising strategies. The new version comes at a key moment given the […]
Tag: cookies
France inflicts millionaire fines on Google and Facebook because of their “cookies”
The French data protection agency on Thursday fined the companies Google and Facebook 150 million and 60 million euros respectively because of “cookies”, the computer trackers they use for advertising purposes. The 150 million euros (about US $ 165 million) inflicted on Google represents the largest fine to date in France for this company, which […]