477 million dollars will leave the Super Bowl in Los Angeles. 92 million viewers will see it on TV. 1.4 billion chicken wings will be consumed. EFEfrom Los Angeles, takes the pulse of the Business Super Bowl.
With three days to go before the Super Bowl, all eyes are on the Los Angeles Rams and the Cincinnati Bengals, but the battle for the NFL championship leaves huge turnovers in its wake for a game that paralyzes the United States and to much of the world.
477 million dollars. That is the amount that, according to Los Angeles authorities, the celebration of the Super Bowl will leave in the city.
“This means thousands of new jobs (…) and an opportunity to show Los Angeles as the global and exceptional city that it is,” Los Angeles Mayor Eric Garcetti’s office said Monday.
The hospitality industry will be one of the most benefited sectors of the economy, but hotels, unlike bars and restaurants, may not be entirely happy that the Rams have reached the final since that will predictably mean that there will not be as many reserves as if two teams from outside of Los Angeles were playing.
Apart from the game, the Super Bowl has numerous parallel events in the Californian city, among which the Super Bowl Experience stands out, a kind of amusement park for NFL lovers and that last weekend brought together 40,000 spectators.
But the central point is the meeting on Sunday, whose tickets reach stratospheric prices.
On StubHub, the reference portal for ticket resale in the United States, the cheapest ticket this Thursday cost $4,249.15 while the parking pass, something essential in a city like Los Angeles, was priced at $390.48 for the most affordable, it’s about a mile from the stadium.
For those who cannot go to the SoFi Stadium, which cost more than 5,000 million dollars and has a capacity for 70,000 spectators expandable to 100,000, they have the option of television.
Last year, 91.6 million Americans watched the Super Bowl that crowned the Tampa Bay Buccaneers on television, the lowest number of viewers in the last 15 years.
Despite everything, the NFL final remains one of the most luxurious showcases in the world on the small screen and in the United States it is broadcast this year by NBC and Telemundo in addition to the Peacock platform.
In this sense, NBC assured that some of the 30-second commercials that will be broadcast during the game have reached a price of 7 million dollars.
As with the intermission musical show, Super Bowl commercials are a spectacle unto themselves, and the first trailer for Amazon’s “The Lord of the Rings” series can be seen on Sunday.
Food, gambling and inflation
Throughout the United States parties are organized at houses or in bars where there is no lack of food and drink, so much so that these days the media abound in the media with proposals for the menu for the Super Bowl.
One of the classics for that day are the chicken wings.
In this sense, the National Chicken Council (NCC), which brings together companies dedicated to the meat industry, assured this week that around 1.4 billion wings will be consumed in the US on Sunday.
Getting wings on Super Bowl Sunday in the US is a task only for the brave -or even the reckless-, but considering that there are 331 million people in the country -and not all of them will eat chicken or watch the game- it is It is quite possible that the NCC figure is more a wish than a projection.
Something similar can be said of another forecast, this time released by the American Gambling Association (AGA) and which ensures that 31.4 million Americans will bet on the Super Bowl, 35% more than the previous year.
AGA estimates the total value of these bets at 7,600 million dollars (78% more than in 2021), although it details that 18.5 million of those 31.5 million people will make informal bets with friends or at parties and not on pages website or bookmakers.

Regardless of more or less interested projections, what does seem to affect this Super Bowl is inflation in the country since, according to a Wells Fargo bank report, parties will cost an average of between 8 and 14% more than in 2021.
But it’s hard to think that this would bother Rams and Bengals fans much, since the former have only won one Super Bowl (in 2000 when they were still in St. Louis) and the latter have never been champions. (I)
Source: Eluniverso

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