On Tuesday, Red Bull announced Endrick, formerPalm treesReal Madrid and Brazilian national team striker, as the brand’s new sponsored athlete. Having just turned 18, the star will now have the support of the energy drinks company.
“I was really happy when I received the invitation from the brand and we met soon after to talk about what we could do together. Red Bull is already part of my daily life and I am very happy to be part of this team that has several athletes that I admire a lot. Being able to be part of this family, in football, is bringing together everything that I like”, celebrated Endrick.
Red Bull has partnerships with elite players in world football, such as Neymar, Liverpool’s Alexander-Arnold and Dutch striker Memphis Depay. In Brazil, the company also invests in several sports personalities, such as skateboarder Leticia Bufoni, surfers Pedro Scooby and Italo Ferreira, and streamer Gaules.
“Few brands in the world are able to simultaneously increase their value by associating themselves with an athlete, while also enhancing the image of the player associated with them. Red Bull is one of these companies and I believe that no other, in the last two decades, has done this job so well. Supporting the agreement between Endrick and the company, with its values and initiatives, is for us yet another achievement that transcends the pitch. We all celebrate the beginning of this partnership,” said Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that represents and manages Endrick’s career.
The contracts signed by Red Bull in the sports field are designed for the long term, with the aim of establishing partnerships that convey the company’s values. The realization of relevant commercial agreements that build storytelling and that aim to connect the brand’s image with the player’s trajectory is what Fábio Wolff, managing partner of Wolff Sports, a sports marketing agency that manages the striker’s image and sponsorships, seeks.
“The image plan we developed for Endrick is made up of three pillars. One of them is storytelling, working with true partnerships. When we started working in January 2022, I asked Endrick to tell me 10 brands he would like to be associated with. He immediately came up with Red Bull. It has been more than two years of work since the first contact with the company, and we are very happy to be able to carry out this new business deal,” concluded Wolff, responsible for the implementation of the agreement between the two parties involved.
Red Bull is responsible for sponsoring several sports categories, such as basketball, football, surfing, among others. It also has a strong presence in Formula 1, which includes Max Verstappen, champion for the last three seasons.
Source: Gazetaesportiva
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