Vinícius Júnior won his second Champions League for the Real Madrid, last Saturday, and stands out internationally as one of the most prominent sportsmen on the current scene. The 23-year-old Brazilian is among the best-known and best-rated sports celebrities by connected Brazilians, as revealed by an unprecedented release of the survey CelebScorewhich investigates Brazilians’ perception of hundreds of celebrities.
Considering data from the most recent wave of the study and only active athletes of any modality, Vinícius Júnior appears in the TOP5 along with other important names in the sport. The list is mainly made up of big names in international football and Gabriel Medina, Brazilian three-time world surfing champion.
The TOP5 is made up of: 1st- Cristiano Ronaldo (POR); 2nd- Neymar (BRA); 3rd- Lionel Messi (ARG); 4th- Gabriel Medina (BRA) and 5th- Vinícius Júnior (BRA).
🏆 And the best player in the @Champions League 2023/24 es… ¡@ViniJr!#UCL pic.twitter.com/DzDv8YCgW5
— Real Madrid CF (@realmadrid) June 3, 2024
Gabriella Giamundo, business development manager at IBOPE Repucom, commented on the athletes’ suitability as brand ambassadors.
“Being recognized and well evaluated by the public is every athlete’s desire. When they reach this level, they become assets of great value for sponsoring brands, who know how to explore and leverage this social capital in accordance with their marketing objectives. However, it is essential that there is alignment between the athlete’s attributes, the fans’ profile and the brand’s positioning. In this context, celebrity evaluation research is essential to support decision-making on any scale”, said Gabriella.
Source: Gazetaesportiva
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
