The transfer of Argentine striker Lionel Messi to Paris Saint-Germain was marked by a boom in sales of shirts bearing the Argentinean’s surname. This is reported by Goal.
As noted by one of the directors of the club, Mar Armstrong, the transfer of the 34-year-old striker has led to record sales of shirts with the name of Messi. In total, about a million jerseys were sold. Armstrong emphasized that this number could have been more, if not for the consequences of the pandemic.
Also, Messi’s transfer allowed the Parisians to attract new partners and sponsors. As noted by Armstrong, proposals for cooperation began to arrive immediately after the confirmation of the news about Messi’s transfer from Barcelona to PSG. Contracts were signed with brands such as Autohero, Crypto.com, Smart Good Things.
On August 10, 2021, PSG announced the signing of a contract with Lionel Messi. The agreement with the athlete is valid until 2023. It was reported that PSG is ready to provide Messi with a salary of about 35 million euros per season.
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