The income of the Dutch Twente from beer sales exceeded the revenue from transfers
The income of the Dutch Twente from beer sales at the end of last season exceeded the income from player transfers. Journalist Tom Knipping told Twente Insite.
According to him, the net profit from the transfer of players amounted to 3.7 million euros. At the same time, the Dutch earned at least six million from the sale of food and drinks at the stadium. Most of this amount comes from beer.
“It’s strange that Twente makes more money from beer than from players. I don’t know of any other club like this in Europe,” Knipping said.
In April, Zenit commercial director Alexey Pak calculated the income from the possible return of beer to stadiums. According to him, at the first stage the solution will bring from 50 million to 100 million rubles per season. The ban on the sale of beer at sports facilities has been in effect in Russia since January 1, 2005. According to the Ministry of Health, the sale of beer at stadiums can provoke aggression among fans who are in a state of heightened emotional arousal.
Source: Lenta

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