Municipality of Quito opens contracting of $ 513,100 for signage and advertising in the city

Municipality of Quito opens contracting of $ 513,100 for signage and advertising in the city

The Municipality of Quito, through the Department of Communication, reported on the contracting conceptualization services and production of communicational pieces on public roads and metropolitan transport for a amount of $513,100 without VAT.

These products will be used to “provide the necessary signage that in many cases is non-existent, does not report or is deteriorated, ”says the document.

The Capital City Municipality generated this bulletin, in the face of several publications on social networks criticizing the expense. “This process It is not for contracting ‘advertising pattern’ as it has been misinformed through social networks”, adds the text.

Well, in one of these the consultation of the process in the Public Procurement System is included and in the object of the process it says that the pieces will be for “Disseminate the image, work and management of the GAD of the Metropolitan District of Quito”.

Given this, the statement from the Municipality He clarified that the billboards will have information on citizen services, destinations and maps for transport users, protection recommendations for children, campaigns against harassment and to promote peaceful coexistence, cultural events, among others.

The transport stations, stops, user information centers, markets, among others, they no longer contain legible data for the population, such as the Marín-Río Coca section. They are unreadable after ten years have not been upgraded or repaired the physical signaling channels”, says the statement.

Finally, they reported that the contract is in adjudication stage, however, it does not explain the exact timetables or places where this project will be developed. (I)

Source: Eluniverso

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