Add efforts that result in a positive impact of great scope for the planet is the goal that the national chain has proposed Etafashionthat from the 2021 introduced their own reusable and biodegradable bag for reduce plastic consumption among your customers. But since March 2022 this item will serve another great purpose: promote the work of twelve Ecuadorian artistswho have been invited to collaborate with their designs.
“We have had a great reception with the shopping bag, It is a product that has been very liked by our customers. also for its practicality because it not only serves for purchases in our stores but also serves them in their day to day and they value that”, he comments. Erika AlbanMarketing executive of Etafashion.
That’s why they decided andchoose this versatile accessory to serve as a canvas and platform for the dissemination of local art, especially for artists who have not yet had the opportunity to publicize their creations on a massive scale.
“The local talent is quite broad, so We have decided to develop and promote a campaign with a very innovative approach that allows people to get to know national artists. and that they, in turn, have a window to spread their art”, emphasizes Albán. “We just we are the means for this meeting to happen and we are very happy because we know that it is an opportunity both for our consumers and for the artists who need this support”.
Every month there will be a new artist summoned to display their designs in the shopping bags and t-shirts that will be on sale to the public in all locations nationwide and through their website. In addition to showing off your creativity, this space It will also serve to express your message in favor of the different causes that each artist personally supports and believes important to spread.
The goal is that at the end of the campaign, customers have also been able to collect all the designs, as they are exclusive products and that they will have a limited quantity.
a personal reflection
The first artist invited to participate in this initiative is pamela pinto, 35 years old, born in Machala, but living in the capital for more than a decade. She specializes in cdigital bag and among his visual and artistic influences stand out Andy Warhol and all the pop art trend. In addition to Pablo Picassothe American Jean Michel Basquiat and Philip Pantone.
“I wanted to connect to the campaign ETA loves planet and what I am proposing is to create a collective awareness of the care that our environment deserves, but not only nature and animals but also the treatment we give to other people”, comments the artist, whose final message is much more than just the preservation of the environment.
“I want to say that it is very important to take care of each otherto what surrounds us and also to ourselves. The planet contains us, but we also contain our Earth”, explains the creator who is satisfied with the final work that has as its center a human figure with nature around it, germinating from this same silhouette. “The more people join, the faster it will be possible to evolve as a society”, he maintains.
The Quito artist Paula Callejas will collaborate with their designs in April. “They will be invited artists from different provinces and cities, but also artists who handle different techniques and concepts. graphics and visuals, including photography, digital collagethe watercolor, the graffiti”, specifies Albán, who also invites those interested to be aware of the social networks of Etafashionwhere they will be able to get extra material from the process behind each one of the creations.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
