Yekaterinburg residents are ready to stand in stores for hours for discounts on groceries

The store of the Megamart grocery chain in Yekaterinburg has had huge queues for the third day due to 50% discounts that the company announced from February 1 to February 14 in connection with the sale of goods before the store closed.

According to Znak.com, about 100 customers stand in line at the checkout during the day on a working day. According to employees, such queues in the store have been almost around the clock since the start of the action. Customers are quickly taking items off the shelves.

“We came here because now the prices in stores have risen too much, and now there is an opportunity to buy at least something that you usually can’t afford. But after all, prices have also risen for basic products: eggs, milk … Well, what to do? We understand that everything is becoming more expensive, prices are rising all the time, ”explained one of the customers.

Another noticed that now food prices have grown disproportionately with salaries: “Well, it has become really expensive to live. Prices have risen sharply. A lot of money is spent on food, if you eat normally, and not just cereals. Yes, and buckwheat costs more than 100 rubles.

At the end of 2021, consumer inflation, calculated on a basket of goods that people actually buy on a daily basis, reached 18%. Such data was provided by the Romir research holding. Inflation calculated using this method is more than double the official figure of Rosstat – 8.4%.

According to experts, if the Central Bank sharply raises the key rate in February, the rapid process of devaluation of citizens’ funds will continue.