How to calculate a discount: quick technique for sales

The sales season still a moment something hectic for many people looking for the best discounts. Dates designated as Black Friday – the last Friday of November-, are expected to finally make those desired purchases in the hope of achieving a good price.

But do you really know what the discount they offer you means? A 10% discount is enough to make the product attractive to you. Do you know how to calculate how much you will have to pay when you check out (in person or online)?

How to calculate a discount

This can be very easy for many people, but for others it is not so easy. We’ll see a simple trick to calculate a discount. To begin with, you should know that the original price of the product must be visible and also the percentage of discount that is applied, as well as the final price. This is the mathematical calculation What you have to do to check that everything is correct:

1. Divide the discount percentage by 100, in this way we convert it into a decimal. For example, if we want to calculate a discount that is 30%, we divide 30 by 100 = 0.3.

2. We multiply this decimal by the original price and in this way we will get to know the discount percentage. For example, if the original price of a garment is € 80, and there is a 30% discount but the final price is not indicated, or we want to calculate it and make sure, the operation will be simple: 80 x 0.3 = € 24 .

3. These 48 euros is the money to be discounted. Now we subtract 80-24 = 56, with which we will take the product for 56 euros instead of 80 euros

Tricks to sell more

Everything has been studied for many years. In addition to discounts, there are popular techniques, pricing strategies that trigger sales that are not even ineffective over the years.

1. Subtract one from the price. This is one of the most obvious and effective tricks because it gives the impression that the product in question is much cheaper than it is. When reading a figure, the number that impacts us the most is the first from the left, since it is the one we processed before. 499 seems much less than 500 because it seems to us that something that is something that costs 400 and a little and not almost 500.

2. Let the price end in 9. Several studies have shown that we tend to think that if the price ends in 9 it is because they have given it a discount. In an experiment collected by BBC.com, they listed the same dress in mail order catalogs at three different prices: US $ 34, US $ 39 and US $ 44. It was the only discrepancy between the catalogs. The one that sold the most was the one that cost $ 39, as it gave the impression that it was a bargain. Definitely, when you read 99 you are not thinking of 100, but of 90.

3. Offer multiple prices. This idea is that, if you want to sell something expensive, you must first offer two cheap things. “The brain works by comparing, and it is always more effective to give three options than two,” said the specialist in neuro-sales and scientific non-verbal language Laura Cantizano, according to Elcorreo.com. She said that an experiment was carried out with the sale of popcorn in a When there were only two packages: the 3 euro and the large 7.5, most people bought the cheapest, but when an intermediate was added for 6.5 euros, many bought the large. This showed that comparison alters our perception. “With two price options very far apart, you think about it: ‘Am I going to spend 7.5 euros on popcorn? No, it’s too much money!’. But when there is a third option for 6.5 euros, the The thought is: ‘For a euro more, I’ll take the big one.’ This tiered pricing strategy works. If what you want, on the contrary, is to output the cheapest, you have to leave only the cheap and the expensive, without intermediaries.

Now that you know a little better how some sales strategies and our brains work: happy sales!