The national government has clearly expressed its intention that, while fighting violence and insecurity in the country, at the same time it must continue to promote and invite the world to know the positive things that Ecuador has: its nature, its people, its offer. tour.

In order to try to leave behind the negative images that were spread in the news and social networks, specifically armed kidnapping TC television, last January 9.

Continuing with this goal, it is right to participate in Fitur (International Tourism Fair), which is being held in Madrid, Spain, from today until January 28, where 9000 companies, 152 countries and 806 exhibitors will participate.

Ecuador, participating as a Fitur partner, will also aim to comprehensively showcase all the wonders it has to offer in its implementation. They will set up a stand in Pavilion 3, which will house sensory diversity to discover the country’s nature and culture as part of the “Time to Reset in Ecuador” campaign. Even President Daniel Noboa will be present.

Showing Spain and the rest of the world the cultural wealth, natural diversity and unique tourist opportunities that our country represents is currently a difficult task, but timely and obligatory, because fear cannot allow a country with such a great tourist potential to be extinguished, but seeks to use all available tools for its development and reactivation.

This intention joins others who are trying to recover the spirit and activities in Ecuador.

A few weeks ago, social networks were flooded with posts of #EstoEsEcuador or #ThisAlsoEsEcuador initiatives as another way to show the good things that this territory has (places, food, people, among others), to remind that Ecuador is more than violence and that we will overcome this episode with the joint work of the whole society. (OR)