In St. Petersburg, 10 hotels with a capacity of 2 thousand continue to operate under international brands. This was reported by the regional director of the consulting and analytics department of NF Group, Olga Shirokova, writes the Business Petersburg publication.
She noted that this represents 23% of the total number of international operators as of February 2022.
According to Shirokova, six operators have stopped managing their facilities in the Northern capital. 32 hotels came under the control of Russian companies, some of them changed their names. The specialist explained that in practice, the departure of a brand only means that the hotel is no longer managed by the operator, is not listed on its official website and in its reservation system, and is not supplied by corporate suppliers.
According to Alina Bazaeva, head of the Nikoliers research department in St. Petersburg, some international corporations hope to return and for now allow partial use of the brand in the Russian Federation. According to her, hotels have retained staff as much as possible.
At the same time, the head of the research and analytics department of IBC Real Estate, Ekaterina Nogai, added that Russian hotel operators have already begun expansion in the market. Also, according to her data, today Russian hotels are occupied mainly by Russian tourists, and interest among Asian tourists is being restored. At the same time, Moscow and St. Petersburg are leaders in infrastructure development and quality of room stock, the expert added.
Source: Rosbalt
Mario Twitchell is an accomplished author and journalist, known for his insightful and thought-provoking writing on a wide range of topics including general and opinion. He currently works as a writer at 247 news agency, where he has established himself as a respected voice in the industry.
