The long-awaited moment has come for the generation of pragmatists to which I belong. Digital trends have strongly embraced a concept that seemed unattainable to the new generation, but which we now see being accepted without much drama: Resolve. And that, from the perspective of us who always try to get to the point, is very good news.

The same networks attribute the origin of this recent trend to user In fact, it was the only one who capitalized it. And since then, it has launched avalanches of content, especially viral “memes” that invite us to “solve” countless situations, some very seriously, and others using humor.

Following the evolution of the digital invasion, which I have seen from the slow “modem” to now when it is taking over everything, one of my main fears is precisely that we are being left with a mountain of data, good and bad, true or false. generations of undecideds, who at one moment want something, and a second later want the opposite, making countless mistakes, with the social and economic consequences that they imply. A situation taken advantage of by self-proclaimed content creators, influencers and celebrities who make money, lots of money, with those hordes following them without knowing exactly why and forcing them to consume and buy even what they don’t want. need.

In this sea of ​​doubts and imitations of controversial references, establishing in the minds of generation Z that issues and problems must be solved, and not left in the lurch, is an initiative worthy of thanks. Applicable to many individual situations, both for user X who describes a determined and capable man that she would like to have by her side; as in collective action, where power, passion, and convictions can sway masses eager for leadership.

Until the 90s, audience studies said that a young person picked up a newspaper on their own initiative for the first time or became interested in a news program when they came of age and above all for one reason: they were looking for a job. He was just beginning to “solve” his life with definitions that ranged between what kind of professional he wanted to be and how he would cover his expenses. Today, these barriers have been drastically reduced: they have been YouTube users since they were 10 years old, and before they were 15 they already received tons of content on their mobile devices, mostly garbage, which can cause deep confusion for those who are not in the process of maturing.

If the tendency to “solve” now arises from the same networks, it must be applied. The government, no matter how new it is, faced with an inanimate situation of violence, get rid of it! The Assembly and the urgent and responsible process of reforms that the economy requires, resolve! 30-year-old guys who don’t want to leave the family nest because it’s their comfort zone, get rid of it! Studies, which some people think don’t matter because they know how to use Google, solve the problem! So many open questions due to the abundance of data and it must be handled responsibly! (OR)