The language of political communication has changed and found new means of dissemination. This is not a question exclusively for Ecuador, which, due to the death of the cross, signed last May 17, this Sunday was called for a second round of elections in which the President of the Republic will be elected to replace Guillermo Lasso.

Read the latest news about the elections in Ecuador

Politicians have found ways in technology to circumvent controls and rules to try to influence voter decisions. The electoral silence that has been in effect since October 13 is grotesquely overwhelmed by finalist tendencies, hidden behind uncontrolled social networks. This was already discussed in the first round, but not to repeat it is complicit silence in the face of disobeying the law. It is up to the National Electoral Council (CNE) to look for mechanisms so that the regulations are not violated in any scenario; Otherwise, it makes no sense to talk about electoral silence and it is fairer to admit the inability to maintain it.

The electoral law does not consider social networks as a means of communication; Because of this, the regulation of the election form in these areas is not clear, moreover, election silence. I repeat, the gaps are not new, they did not appear in these elections, but they exist and must be corrected.

In the upcoming elections, we should not continue to complain about the lack of control in virtual election propaganda or disrespect for election silence on social networks. Legal provisions must be adapted to new technologies. The decision is up to the authorities. It is currently prohibited to spread election advertising, opinions or images that encourage voters to any preference, in the media or digital media. According to ethics, political actors should respect election silence in all scenarios, but on social networks the noise has increased.

There is one more day left until the election, and in the midst of this noise, citizens are preparing to choose who will lead the country. The director has the floor. (OR)