Do political strategists really understand young people, those who I no longer doubt will tip the scales towards one of the presidential options on October 15?

Are you sure you imitate them in colors and hobbies; in likes and fit activities, as I see happening on TikTok right now, is it enough for them to look towards them and decide to support them with their vote?

That by riding on their musical preferences and the characters they prefer on Instagram and Facebook, they will achieve electoral empathy and, more than that, make the centenarian generation feel identified with one of the propositions?

Are you sure? Well, all the rest of us are ready to see if these theories, some of them hasty, will work without blushing at the fallacies they may contain. Multiple manipulated and reckless contents that swarm among those who define themselves and call themselves experts in digital communication, social networks and new communication scenarios and who have no objection to treating young people like herds with smartphones.

Theories that, which have been fully proven, are not applicable as a prescription for cough, because they do not activate in the same way with similar characters, in similar scenarios, because despite its enormous progress, there are still two barriers that artificial intelligence has not been able to overcome, and all with his heart, I hope that sooner or later he will: assimilate the range of emotions that drive human beings and the ability to develop common sense.

If not, let Xavier Hervas say it, who, since the expected participation in 2021 in his candidacy debut, riding a scooter and dressed as a widow at the end of the year, this time tried to partially repeat the recipe and turn to work, but he did not hit the target and his the second-to-last place in the contest signifies the fleeting nature of digital romance.

Then we have to welcome the obvious interest of the campaigns in digital and its fruits…

Trying to always look at the glass half full, I will say that it is absolutely fine for candidates to place all their hopes of success in what they can achieve between algorithms. Positive, because whoever wins should actually take up the challenge of reducing the digital divide, for which in the previous year’s measurements (data, always delayed data) INEC showed that 4 out of 10 households still do not have access to the Internet: in urban areas there are ga 7 out of 10 households, but in rural areas only 4, which makes access to agriculture more critical. And as far as adequate equipment is concerned, in some way there are 5 in urban areas, and in the countryside barely 2 out of 10. In public schools? Where the majority of those voters who are now in such demand come from, less than 2 out of 10 institutions on average have access to the Internet.

We must then welcome the campaigners’ obvious interest in digital and its fruits, and urge that when one of the two sits down at Carondelet, in addition to aiming to close this gap, they also consider campaigns to raise awareness of the use of the technological tool, seeking to apply ethics in what should be constituted in a culture of respect for data, which we need so much. (OR)